So, for those that may wonder about Victory Canteen:
18 U.S. Code § 713 - Use of likenesses of the great seal of the United States
The important parts:
In other words, you can't use the seal with the intent of making people think you are sponsored by the government.
Further,
In other words, you cannot reproduce the seal except as provided by executive order.
And lastly (bold by me),
SOURCE
18 U.S. Code § 713 - Use of likenesses of the great seal of the United States
The important parts:
The Law said:"(a) Whoever knowingly displays any printed or other likeness of the great seal of the United States, or of the seals of the President or the Vice President of the United States, or the seal of the United States Senate, or the seal of the United States House of Representatives, or the seal of the United States Congress, or any facsimile thereof, in, or in connection with, any advertisement, poster, circular, book, pamphlet, or other publication, public meeting, play, motion picture, telecast, or other production, or on any building, monument, or stationery, for the purpose of conveying, or in a manner reasonably calculated to convey, a false impression of sponsorship or approval by the Government of the United States or by any department, agency, or instrumentality thereof, shall be fined under this title or imprisoned not more than six months, or both."
In other words, you can't use the seal with the intent of making people think you are sponsored by the government.
Further,
The Law said:"(b) Whoever, except as authorized under regulations promulgated by the President and published in the Federal Register, knowingly manufactures, reproduces, sells, or purchases for resale, either separately or appended to any article manufactured or sold, any likeness of the seals of the President or Vice President, or any substantial part thereof, except for manufacture or sale of the article for the official use of the Government of the United States, shall be fined under this title or imprisoned not more than six months, or both."
In other words, you cannot reproduce the seal except as provided by executive order.
And lastly (bold by me),
The Law said:Source: The provisions of Executive Order 11649 of Feb. 16, 1972, appear at 37 FR 3625, 3 CFR, 1971-1975 Comp., p. 675, unless otherwise noted.
By virtue of the authority vested in me by section 713(b) of title 18, United States Code, I hereby prescribe the following regulations governing the use of the Seals of the President and the Vice President of the United States:
Section 1. Except as otherwise provided by law, the knowing manufacture, reproduction, sale, or purchase for resale of the Seals or Coats of Arms of the President or the Vice President of the United States, or any likeness or substantial part thereof, shall be permitted only for the following uses:
(a) Use by the President or Vice President of the United States;
(b) Use in encyclopedias, dictionaries, books, journals, pamphlets, periodicals, or magazines incident to a description or history of seals, coats of arms, heraldry, or the Presidency or Vice Presidency;
(c) Use in libraries, museums, or educational facilities incident to descriptions or exhibits relating to seals, coats of arms, heraldry, or the Presidency or Vice Presidency;
(d) Use as an architectural embellishment in libraries, museums, or archives established to house the papers or effects of former Presidents or Vice Presidents;
(e) Use on a monument to a former President or Vice President;
(f) Use by way of photographic or electronic visual reproduction in pictures, moving pictures, or telecasts of bona fide news content;
(g) Such other uses for exceptional historical, educational, or newsworthy purposes as may be authorized in writing by the Counsel to the President.
[Sec. 1 amended by Executive Order 11916 of May 28, 1976, 41 FR 22031, 3 CFR, 1976 Comp., p. 119]
Sec. 2. The manufacture, reproduction, sale, or purchase for resale, either separately or appended to any article manufactured or sold, of the Seals of the President or Vice President, or any likeness or substantial part thereof, except as provided in this Order or as otherwise provided by law, is prohibited.
SOURCE