I was thinking about all of the different records Phantom Spire will break, and I decided to make a record bank followed by selecting the ones I think they will most realistically use/advertise. A lot of the ones they could do are definitely reaches/repetitive (think Steel Vengeance), but I think it's probably a similar process to what goes on internally: brain dump all the possible records you can think of, no matter how silly, and pick the ones that sound the coolest.
If I were working on marketing for this, I'd shortlist these four core records:
- World's tallest, fastest, and longest spinning coaster
- Tallest and fastest roller coaster on the East Coast
- World's first upside-down launch
- World's longest and fastest inversion (zero-g stall)
This list best encapsulates the essence of the ride without sounding like arbitrary statistics. If you gave someone these four records alone without them having any other knowledge of what the ride does, they could piece together its massive height and speed as well as the large upside-down launched inversion that are the two marquee selling points of the ride. Plus, they make the most sense to the broadest audience without being terrible reaches; these are all super marketable and attention-grabbing without requiring any kind of specialized knowledge.
They could always advertise it as "Breaks 10 records, including (list above as the main records)." Some secondary records included in that 10 could be:
- 5th fastest roller coaster in the world
- 3rd tallest roller coaster in the world
- 3rd fastest triple-launch coaster in the world
- 2nd tallest coaster in North America
- 2nd fastest triple-launch coaster in North America
- 1st tallest giga coaster in the world
These are more "did you know?" records for the press release that are still super impressive, but I wouldn't put them on the front page of any general advertising since they aren't necessarily world-beating. They sound technically impressive, but emotionally they don't land as hard.
You
could make a case for "world's tallest giga coaster" being included in the core records, but I've observed that parks including height classifications in records (hyper-hybrid, giga, strata, etc.) further confuses people and people often leave it out entirely when recounting the record (they'll say "it's the world's tallest coaster" when it's really "the world's tallest
hyper-hybrid coaster", for example). It gets messy and it's rather forgettable for most people, plus these classifications are all technicalities that don't carry much weight in general marketing.