Alot of people just wanted them to call it the big bad wolf againWölfsturm sounds fine to me. It's the only alternative that sounds like a name. I'm definitely not a fan of including the Wolf in the name, but Wölfsturm is just the only one that rolls under the tongue as a coaster name when not considering meaning.
Seriously, though. Read the forums, marketing people. It's Holzfäller, unless you guys can come up with anything better.