RE: BGW's Facebook Page
That's just shameful. I don't post on their page often, but I couldn't resist on this one.
That's just shameful. I don't post on their page often, but I couldn't resist on this one.
VTBGWFan said:"As with all events, we review our offerings and will make any necessary changes to give our guests the best experience possible."
Well, it least they make it SOUND like they're going to try and change things up. As to whether they actually do.....
Zachary said:That's just shameful. I don't post on their page often, but I couldn't resist on this one.
Hey, Busch Gardens, just to let you know, this scripted marketing approach to social media that you've been taking over the last year or so isn't working. This is SOCIAL media. The idea is that you are supposed to be SOCIAL. Canned responses like the ones the park have been giving about this year's Howl-O-Scream don't work. We don't feel cared about. We don't feel heard. This year, things were bad. The shows were good, but, as 99% of anyone who visited will tell you, the rest is a train wreck. Get someone from the Entertainment department to write about what went right and what went wrong. Tell your paying customers what you're going to do to improve their experience if/when we come back to Howl-O-Scream. Social media is about communicating on a more personal level than traditional marketing. Basically, quit acting like a cold, shapeless, soulless machine. Also, what Jen just said is spot on. You can't just go around buying social media good will like you can with the more traditional press. We see right though it.
Zachary said:The park has begun deleting negative posts from their Facebook page with what seems to be a keen interest on anything that specifically names Scott. That's spineless, even for them.
Doc Dollars said:Woah. Don't have a fb page if you don't want to be social...like you said.
Zachary said:It's done because these parks are afraid to address criticism. Social media is for two way communication. If the parks aren't open to both sides, they need to fire their social media teams and go back to buying favorable articles in newspapers.
VTBGWFan said:^^ Took the words right out of my mouth Atlantis.
I do think people should criticize the park- but if they do so on the facebook page, they really shouldn't expect much of an answer. I've always seen FB pages for bigger businesses as "outflow" of information only. I'm sure people do prefer this to not being comment at all- getting some sort of response or direction, even if it's just 10% of the time, beats 0% of the time to me.
I have to laugh at a couple of people on a crusade to...I guess save? the park by posting the same things over, and over, and over again.
VTBGWFan said:I've always seen FB pages for bigger businesses as "outflow" of information only.
Zachary said:Then why should they participate in SOCIAL media? There are plenty of large companies both in and outside of the amusement industry who handle their social media accounts right (*cough* Holiday World *cough* Knoebels *cough*). Busch Gardens isn't one of those parks.
Shafor said:I've always felt they were very liberal with what they allow on their FB page. Really hard to blame them for pulling comments that rag on their employees in a personal way. It's really not the right forum and not fair to the employee.
Doc Dollars said:but it's also not a place with millions of faceless visitors who they can afford to dismiss like that.
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