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RE: BGW's Facebook Page

"As with all events, we review our offerings and will make any necessary changes to give our guests the best experience possible."

Well, it least they make it SOUND like they're going to try and change things up. As to whether they actually do.....
 
RE: BGW's Facebook Page

VTBGWFan said:
"As with all events, we review our offerings and will make any necessary changes to give our guests the best experience possible."

Well, it least they make it SOUND like they're going to try and change things up. As to whether they actually do.....

See: Entwined v2.0
 
RE: BGW's Facebook Page

I don't follow BG of facebook anymore...what's the general consensus?

Are people happy about things or unhappy?

EDIT: nm...just checked it out. Ouch.

The only thing is...nobody complains about the same stuff, lol.

I think that, obviously, people are more likely to go out of their way to make a negative review than a positive one. Most people who have a great time aren't going to take the time to go write about it.

Still, the reviews on there aren't kind.
 
RE: BGW's Facebook Page

That's really sad to hear people from their marketing department talking like that. It's bad enough that the park president, Carl Lum seems terrified of talking to guests, and just rolls his eyes at anyone who gives good criticism. I think this is where most of the parks problems are. They got too much new management in so little time, so they aren't familiar with the park, but if they would actually listen to their guests they might learn something. At least, it's good to know that corporate knows the park is having a few issues, and they are trying to do something about it.
 
RE: BGW's Facebook Page

Zachary said:
That's just shameful. I don't post on their page often, but I couldn't resist on this one.

Well done!

Hey, Busch Gardens, just to let you know, this scripted marketing approach to social media that you've been taking over the last year or so isn't working. This is SOCIAL media. The idea is that you are supposed to be SOCIAL. Canned responses like the ones the park have been giving about this year's Howl-O-Scream don't work. We don't feel cared about. We don't feel heard. This year, things were bad. The shows were good, but, as 99% of anyone who visited will tell you, the rest is a train wreck. Get someone from the Entertainment department to write about what went right and what went wrong. Tell your paying customers what you're going to do to improve their experience if/when we come back to Howl-O-Scream. Social media is about communicating on a more personal level than traditional marketing. Basically, quit acting like a cold, shapeless, soulless machine. Also, what Jen just said is spot on. You can't just go around buying social media good will like you can with the more traditional press. We see right though it.
 
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RE: BGW's Facebook Page

The park has begun deleting negative posts from their Facebook page with what seems to be a keen interest on anything that specifically names Scott. That's spineless, even for them.
 
RE: BGW's Facebook Page

Zachary said:
The park has begun deleting negative posts from their Facebook page with what seems to be a keen interest on anything that specifically names Scott. That's spineless, even for them.

Woah. Don't have a fb page if you don't want to be social...like you said.
 
RE: BGW's Facebook Page

Doc Dollars said:
Woah. Don't have a fb page if you don't want to be social...like you said.

Disney and Uni do it. The page is by them for their benefit; not an outlet for complaints. They have actual surveys for that. WDW blocks you from even posting on their wall. Their photo and post comments (thousands on each) are all read through. As much of a critic of the park as I am I understand why it is done.
 
RE: BGW's Facebook Page

It's done because these parks are afraid to address criticism. Social media is for two way communication. If the parks aren't open to both sides, they need to fire their social media teams and go back to buying favorable articles in newspapers.
 
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RE: BGW's Facebook Page

^^ Took the words right out of my mouth Atlantis.

I do think people should criticize the park- but if they do so on the facebook page, they really shouldn't expect much of an answer. I've always seen FB pages for bigger businesses as "outflow" of information only. I'm sure people do prefer this to not being comment at all- getting some sort of response or direction, even if it's just 10% of the time, beats 0% of the time to me.

I have to laugh at a couple of people on a crusade to...I guess save? the park by posting the same things over, and over, and over again.
 
RE: BGW's Facebook Page

Zachary said:
It's done because these parks are afraid to address criticism. Social media is for two way communication. If the parks aren't open to both sides, they need to fire their social media teams and go back to buying favorable articles in newspapers.

No they aren't. It is not an outlet designed to handle criticism. It is a promotional tool. You do not want negative promotions going out. People read the facebook to build visits. If it is negative then they will not come. Notcoming is lost money. Lost money equals no bueno. AS I have said for years on here the surveys are where to complain.. not Facebook.


VTBGWFan said:
^^ Took the words right out of my mouth Atlantis.

I do think people should criticize the park- but if they do so on the facebook page, they really shouldn't expect much of an answer. I've always seen FB pages for bigger businesses as "outflow" of information only. I'm sure people do prefer this to not being comment at all- getting some sort of response or direction, even if it's just 10% of the time, beats 0% of the time to me.

I have to laugh at a couple of people on a crusade to...I guess save? the park by posting the same things over, and over, and over again.

The Facebook Brigade is rather laughable. Save the park in an actual manner with complaints. Not the nation's beloved Facespace.
 
RE: BGW's Facebook Page

VTBGWFan said:
I've always seen FB pages for bigger businesses as "outflow" of information only.

Then why should they participate in SOCIAL media? There are plenty of large companies both in and outside of the amusement industry who handle their social media accounts right (*cough* Holiday World *cough* Knoebels *cough*). Busch Gardens isn't one of those parks. They treat it as a way to advertise, not to strengthen their relationship with their fans. There was a time when the social media team was much more personal with their use of the park's accounts; however, that time seems to have passed. All we get now is pre-scripted marketing BS.
 
RE: BGW's Facebook Page

Zachary said:
Then why should they participate in SOCIAL media? There are plenty of large companies both in and outside of the amusement industry who handle their social media accounts right (*cough* Holiday World *cough* Knoebels *cough*). Busch Gardens isn't one of those parks.

Little tiny parks. Social Media is for the park to GIVE information and not get it. I understand that it is hard for you to get as you have not seen the various forums with other larger chains; BGW IS a larger chain. What they do is no different than the others. It is not designed for criticism... SURVEYS are. If you want to complain and want it heard then use the outlets provided.
 
RE: BGW's Facebook Page

^^

1) I disagree
2) Atlantis answered the question of "why participate in social media" above.
3) I think BGW DOES handle their social media correctly- the fact that they have the page open to comments is great. The fact that they take the time to respond to ANY of them is a huge bonus.
 
RE: BGW's Facebook Page

I've always felt they were very liberal with what they allow on their FB page. Really hard to blame them for pulling comments that rag on their employees in a personal way. It's really not the right forum and not fair to the employee.
 
RE: BGW's Facebook Page

Shafor said:
I've always felt they were very liberal with what they allow on their FB page. Really hard to blame them for pulling comments that rag on their employees in a personal way. It's really not the right forum and not fair to the employee.

Exactly. Social Media is to push info; not recieve it when it comes to places like park. Take a gander and Uni's, WDW, DLR, and others. I mean bigger chains by that not some momspops operation.
 
RE: BGW's Facebook Page

Well, I agree that some of the nastier comments can't stay...but well reasoned and light criticism should probably stay.

I get what you guys are saying about the fb page existing to promote the park. I get it. But for social media, fans expect a little back and forth. If you delete all the negatives, you run the risk of alienating your audience there.

Busch Gardens Williamsburg isn't Disney World. It's not a tiny place, no, but it's also not a place with millions of faceless visitors who they can afford to dismiss like that.
 
RE: BGW's Facebook Page

Doc Dollars said:
but it's also not a place with millions of faceless visitors who they can afford to dismiss like that.

If something was that big of a deal then take the exit survey. Item not dismissed.
 
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