Porting this quote over to this thread because I want to pitch something to Great Adventure:
Great Adventure should have a webpage with a literal chart with each project they're working on—a dedicated "Park Upgrades & Improvements" page with projects—from the biggest to the smallest—all listed out under categories: Completed Last Season, Completed This Season, In-Progress, and On the Horizon. Everything the park is doing should make it onto this chart—attraction repaints, store upgrades, restaurant renovations, F&B additions, park beautification/landscaping efforts, zoological upgrade projects, ride improvements, new offerings, upcoming offerings—EVERYTHING—no matter how small. Repainting the parking lot? Add it. Renovating a bathroom? On the list. Restoring El Toro's second train for upcoming reimplementation into service? Book it. Adding shade structures to a queue? That's marketable. Installing benches you stole from SFA? That can generate goodwill (well, maybe leave off the SFA part). These tiny projects and investments, when displayed together in totality, represent an enormous, currently untapped marketing opportunity.
Then, take that chart and display it on outdoor TVs in a couple prominent locations in the park so people can literally see the status of what has been happening around the park—maybe somewhere near the entrance, on a major construction wall, in a pass member lounge (which needs to be one of the "On the Horizon" items in that chart), etc. Each project can be displayed with a little QR code guests can scan to learn more about that specific improvement whether it takes you to a blog post, a social media post, a special event page, or whatever else.
Only a small fraction of guests are actually engaging with the park digitally day-to-day, but if you confront people with the information physically while they're in the park, it will make a difference. Not only are you informing guests and boosting your park's reputation, but you're also potentially adding critical, mind-changing context to inconveniences they are/have been experiencing currently. Also, by offering the same listing on the website, you are providing a one-stop, evergreen place to point pass members, fans, traditional media, etc to stay updated on what is physically changing at the park when they're not actively there in-person. Hell, I can even see it being a compelling marketing tool for memberships—a way to show potential customers that they should consider a membership so they can watch the evolution in person—they can feel better about investing monthly into the park because the park is constantly reinvesting into itself.
With the park in such a state of massive overhaul for the coming seasons, the park should have ample content to fill out a display this robust. I could fill up the chart from memory right now, probably—there is SO MUCH happening—but right now it feels like you have to watch every Coliwood video or read every Great Adventure thread on ParkFans to actually have a complete picture of the monumental scope. The park can and should offer a first-party way to not only find this information, but to display the sheer volume of the changes taking place—not only online, but physically in-park too.
