Star Spangled Nights

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It's a selective sample just by the nature of how they do their surveys. You've only got people answering who are willing to take the survey -- most of those people have strong feelings one way or another, and I am guessing that people who feel very strongly negatively have already taken up the issue with guest services (or their fellow BGWfans).
 
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Joe said:
Seems like BGW's surveying goes something like this:

"Hello, sir, have you been enjoying Star Spangled Nights? You have? Oh, that's wonderful! How would you like to take a short survey about your experience?"

Alternately...

"Hello, there! Have you been enjoying Star Spangled Nights? No? Oh, okay then. Have a nice day. Goodbye, now."
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Joe: That isn't entirely fair either.

I have taken several surveys and they have always just grabbed me on my way out of the park and asked me to take a survey.

Here are my concerns about their process, based on what I have experienced and have been told:

1. They asked everyone in my group to take the survey. That would be fine, if their sample size were much larger. As it is asking three to four people who have had the same experiences and who have already discussed their opinions amongst themselves probably skews their results.

2. The questions seem designed with built-in assumptions that effectively ensure they will get the answers they want. For example, when I took a survey last year, several of the questions were phrased so that I had to answer as if I had gone to the park to see LR. As we all know, I don't go to any theme park for the shows. So their survey ended up looking as if I had been drawn in by the show, which padded their numbers.

3. If the Forum is right and they only do about 25-30 surveys a day, then their sample size is way too small. Outliers or large groups are bound to skew their results. They need to be creating shorter surveys and asking many more guests to take them every day.

4. If the report that they are completing surveys that guests have abandoned is true, then really the entire process is tainted. They aren't getting the opinions of their guests at all; they are getting more padding.

Honestly this looks like some disastrous combination of bureaucratic politics and incompetence.
 
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I mean, that's all pretty standard for marketing surveys (minus the employees finishing, which I'm hoping isn't a normal process). I doubt they have social scientists on board to help them make reliable/valid surveys. They just want to see if people hate/like things a lot so they can make internal decisions and tell investors about successes.
 
The current process does none of those things. By skewing the data and invalidating all of their own results, they are not left with any kind of actionable information.
 
Should park surveys have it's own thread? Just curious.

Either way, if it is only on weekends, I can only imagine that will confuse people who went last year and it was every night.
 
Nicole clearly you have no understanding of data collection and statistics. You get you best results if you pre-load your test back, limit your sample size, and submit only to known good quantities!
 
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Nicole said:
I think weekends make more sense.
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I agree; however,

Nicole said:
On the other hand, does that mean the bars and food stands and whatnot will sit there empty on weekdays?  Having the decorations and no event might be a bit weird.
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This is another concern I have other than guests who are expecting what was there last year.

It is also another reason to just get rid of everything and just say you have Summer Fireworks every day of each weekend all summer long.
 
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My biggest concern with it being on weekends is that, as Nicole said, the empty bars and such, but also the decorations. People will walk through Italy expecting Italy, and they see 'Murica. It will confuse many guests most likely.
It would be SO GREAT if the park decided to only do minimal decorations and just have music, a bar, and fireworks instead of the cheesy, I mean quality, decoration. Of course, that makes no sense whatsoever.
 
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But they don't think so, and I bet that their internal marketing people don't either. They're getting something that they find useful or they wouldn't do it. Keep in mind that what they tell us (e.g., "PEOPLE LOVE SSN!") is half marketing spin. They quite likely find out a lot of information that they DON'T share. The decision to expand SSN doesn't make a lot of sense to me, but presumably that decision was informed by something, whether an extended contract or already-earmarked-budget or pressure for corporate or GP responses or whatever.
 
whispers said:
I am thinking that they will keep the food stands open all week and just limit the fireworks for the weekends.
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I understand that pyrotechnics are expensive, but not having fireworks basically renders the entire event pointless.
 
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whispers said:
I am thinking that they will keep the food stands open all week and just limit the fireworks for the weekends.
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Even if they do this, guests will still get mad and frustrated because they would still expect fireworks.
 
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I can think of many thing the park could better spend their money on. Or... Just not spend money. I have serious doubts this event actually is much net gain. However, since they have terrible internals, we will never know.
 
Luke said:
Especially this swirly firework.

[instagram=https://instagram.com/p/q5WxKtsGxn/]
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89399-minion-looking-up-gaze-gasp-sm-T8DE.gif
 
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