The shuttle label if anything makes the label weaker from a marketing standpoint, it doesn’t really do anything to make the ride seem any better than it isI assume they're going to push "Tallest and Fastest Spinning Coaster in the World" hard. Shuttle isn't really marketable since it doesn't mean much to broad audiences. I imagine the world's first inverted launch is going to be a major, secondary marketing point too. I can already imagine all of the (likely very effective) engagement bait we'll see built on that element.