This marketing really seems like something from the Herschend playbook, like the recent Discovery Meadow at Kentucky Kingdom.
There was a survey for Six Flags Over Georgia some time ago that proposed a new kids area with no IP mentioned.
Maybe this is just Looney Tunes, but if it is, it feels like bait and switch teasers. No raccoons, owls, foxes, deer, squirrels or swarms of dreamy lightning bugs in the Looney Tunes cast.