Nah, this is a bad take. This is a marketing professional literally spending essentially $0 of the attraction's marketing budget and a couple hours max of his time to tap into a free, earned marketing opportunity most parks' PR departments are—I'm sorry but it's true—too lazy, disinterested, and disengaged to grab. He knew it would be especially relevant to the niche, thoosie community and invited out a couple trusted people from that community to relay the content to their audiences through their lenses. It's strictly good, smart, efficient, savvy marketing and it's executed in such a way as to garner goodwill with an important community for the park too. It's a win all around and it is important that we note the contrast between what SFGAdv is doing here and how this typically happens at other parks around the country.