I could be wrong, but I think Hoopla is saying that he feels bad for whoever made the tree-like thingy Chickenking found (assuming an artist even made it), since nobody is buying it because it's so weird an reminiscent of the cheesy Illuminights stuff. I think there's some confusion though, because it's my understanding that the tree isn't actually for sale, it's just a rack to hold other merchandise, like the stone lion statue birdbath-container that holds little rubber toys in Pot o' Gold in Killarney. Hope this helps. 