Well, since this is the first year of IllumiNights, I will venture a guess and say this is a trial and error event. The entertainment division is more than likely observing what works and is the most popular. I think that overall it has been a wonderful first try. Busch Gardens has never before tried something like this and I love the fact they testing new waters. The park has needed more family entertainment for years. Truthfully, Howl-O-Scream is really for the older kids and adults anyway. I just wish they sold the blinky light IllumNight pins in the stores!!
IllumiNights seems geared towards everyone, including small children. Personally, I thought most of the performances are cute and enjoyable. The actors are great. I am REALLY proud of Busch Gardens for having the IllumiNights performers come out for a "Farewell and Goodnight" photo op moment when you are leaving the park. This is a great example of providing lasting memories for young children and people of all ages to take photos and keep them in a photo book to remember for a very long time.
Good job BGW! If only you would bring back the cuddly mascots!!