I'm not sure why this comment got an eye roll from someone, but it is spot on. The guy I know with SF corporate office mentioned that it's been mesmerizing to watch that the amusement industry in general is trending to (to use an analogy here) a less user friendly micro transaction style setup and it's working.Oh yeah, Christmas Town is still a packed, popular event right now. The question is whether or not people will be coming back anywhere near as much as they used to.
Anecdotally, all of the BGW fans I know personally are past the point of just being disgruntled and bitter—we're all legitimately, dramatically changing our visitation and spending patterns. Speaking personally, my BGW trips this year have been reduced to probably only a third of what was common previously.
Naturally, folks like us—the people who visit the most—will end up fed up the soonest. That said, I really believe that this is going to trickle down to less frequent visitors too.
BGW fans have critiqued and criticized plenty over the years, but, by and large, everyone always saw through the missteps and continued to visit and enjoy the park. This time is very different. The BGW fans I talk to aren't just annoyed or disappointed, they're just not visiting anymore. I don't know how long it will take for the more general audience to decide to spend their time and money elsewhere as well, but I do really believe that the recent exodus of fans should be viewed as a canary in the coalmine situation. It's a sure sign in my mind that something is deeply—potentially detestatingly—broken.
I think you nailed it Zachary in this assessment. My own personal visitation patterns this year are down at least 75% from the average visits in previous seasons (excluding 2020). The reason being the same as you pointed out but also noting that the visits I have had at the park this year I have intentionally decided to eat meals before/after visiting the park knowing that the 5% surcharge and extremely limited food options exist in the park.Oh yeah, Christmas Town is still a packed, popular event right now. The question is whether or not people will be coming back anywhere near as much as they used to.
Anecdotally, all of the BGW fans I know personally are past the point of just being disgruntled and bitter—we're all legitimately, dramatically changing our visitation and spending patterns. Speaking personally, my BGW trips this year have been reduced to probably only a third of what was common previously.
Naturally, folks like us—the people who visit the most—will end up fed up the soonest. That said, I really believe that this is going to trickle down to less frequent visitors too.
BGW fans have critiqued and criticized plenty over the years, but, by and large, everyone always saw through the missteps and continued to visit and enjoy the park. This time is very different. The BGW fans I talk to aren't just annoyed or disappointed, they're just not visiting anymore. I don't know how long it will take for the more general audience to decide to spend their time and money elsewhere as well, but I do really believe that the recent exodus of fans should be viewed as a canary in the coalmine situation. It's a sure sign in my mind that something is deeply—potentially detestatingly—broken.
With a 1-2 time per year guest, they’ve already committed a fair amount of money and time into the visit that additional transactions which ensure the guest doesn’t miss out on an experience are a pretty easy sell. Skip the line options, reserved seating, or meal packages basically ensure the occasional guest doesn‘t go home empty handed making the demand somewhat inelastic.I'm not sure why this comment got an eye roll from someone, but it is spot on. The guy I know with SF corporate office mentioned that it's been mesmerizing to watch that the amusement industry in general is trending to (to use an analogy here) a less user friendly micro transaction style setup and it's working.
I think it's going to take a long time for your non-core fan to give up. The amount that the group that's keeping this going will put up with is a lot. Think about it, the consumer at this point has almost been trained that to unlock better experiences you have to pay more. Consumers been trained that you need to overlook "glitches" or "bad" to get to the good.
I think that point of it trickling down to less frequent visitors is going to take longer than anyone would hope. I think sadly, many parks would rather have 80% of visitors be daily ticket sales than passes, so they will live with the disgruntled pass holders because 1 visit this time of year as opposed to 4-5 means they can sell 3-4 extra daily tickets, and even more sadly - they will sell them.
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