Another thing to consider is that now United is locked into licensing this asinine IP for years to come or, alternatively, detheming the house when it inevitably doesn't show returns after a year or two. In an era when houses often last 5-ish years and Anaconda isn't even going to bring people in on year 1, there's no way this make sense two or three years down the line—meaning United is just setting themselves up for further, frivolous expenses on what is already a profoundly stupid idea to begin with.