Surveys

[Jonesta6]

I think KD/SF is starting to get anxious about Kalahari opening up down the road.

I got a survey and initially thought it was the same kind that others got with the obvious AF1 option (not assuming they would have had that option) and instead got:


This is a copy of the previous which was for myself vs household member.


Now this is just confusing because None of the above would logically mean unemployed, right?


Neato - a marketing segmentation questionnaire.


A few more segmentation questions...


Cool - should I say marathoning Pantherian?

Ok - so hedging their bets against whatever other leisure/recreation options exist.






Yeah, that's a long list...


Not so long for the negatives



I missed one, it was asking who you go to theme parks with



Odd they asked about my in-park spending, pretty sure they could just look it up.

Now we're getting specific




Obviously this bit is specific to a previous answer


Are they curious about Winterfest again?




Welcome to Kings Dominion - I love you...


Is this their pricing strategy being tested?

There were a few demographic questions at the end I didn't screenshot; most were the usual but they did ask about political identity (conservative vs. liberal) for some reason which I found kind of odd.

Anyways, not sure if this is helpful to anyone or if anyone else got any other kind of survey they'd like to post about, seeing as there wasn't already a thread here for it.

 

[CoasterBroCam]

Is "no more haunt upcharge bullshit" an option?

 

[MrBradferd]

Is "no more haunt uncharge bullshit" an option?

Look... maybe all the upcharge funding has gone to these top tier IPs.

 

[Zachary]

That looks like a pretty high quality survey! Glad to see park-specific market research still going on—even at a non-core property.

 

[AmyUD06]

That looks like a pretty high quality survey! Glad to see park-specific market research still going on—even at a non-core property.

What's funny is I got the same Survey from KD, but when I mentioned that I go to Dorney just as frequently as KD, it actually switched to asking me questions about Dorney Park, which I found a little weird.

 

[Mattatee]

I don't really see KD worrying that much about Kalahari. Sure Kalahari might see overlap with KD guest over the winter but I find it hard to imagine families taking their family to Kalahari over KD just from the price point alone. I considered checking out Kalahari when it opens, but after seeing the cost of a single-day ticket at their other locations, I'm not sure if I really want to spend 80-100 dollars just for access to the waterpark. (Wisconsin Dells is their cheapest resort at around $60 but I assume that is due to all the waterpark options in the Dells). From a simple value proposition stance, that's similar to what I paid last year to renew my KD pass (for the year) and I was able to use that at other parks as well. I cost compared Kalahari to Great Wolf Lodge and that is only 65 dollars. For a family of 4, you are looking at 140 dollars cheaper to go to GWL then Kalahari for just the day.