So this was more of a pivot to save a failing water park.
Or SEAS looked at their spreadsheets and realized it would be more cost-effective to reuse the infrastructure of one of their less successful parks, rather than build one from scratch.
So this was more of a pivot to save a failing water park.
If this becomes a big hit, I think this puts Water Country on notice.
If they still eventually wanted to open a Sesame Place in Williamsburg, I see them going with the proposal of building it on the parking lot at BGW rather than taking over WCUSA.
WCUSA is one of the most well attended water parks in the country. I'm not sure that converting it to the Sesame brand would do them any favors considering what current clientele they would lose in the process. Adding Sesame Place to BGW would bring in more people while maintaining the current demographic.
Aquatica San Diego does not live up to the other Aquatica parks, so there it might actually bring in more business.
About 25 miles away so it's ways away.Furthermore to @BGWnut's point, if this becomes a successful year round park, it could give them new reason/meaning to build a new ground up water park that lives up to the Aquatica name, closer to SWSD. Then they'd be able to actually maximize on the two park ticket. If I'm not mistaken, Aquatica San Diego is a pretty hefty distance from SWSD?
After the opening of the second Sesame Place, SeaWorld will have the option to build additional Sesame Place theme parks in the U.S.
Something I want to point out though is that this doesn't mean that there will never be a Sesame Place Williamsburg. It just means that it won't be the 2nd one they build. This could be the start of a chain of Sesame Place parks throughout the country. It would make sense that they build the first few near current parks before expanding beyond that.
From the press release:
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SeaWorld Entertainment and Sesame Workshop Announce Expanded Partnership to Include New Sesame Place Theme Park - Sesame Workshop
ORLANDO, Fla. and NEW YORK, N.Y. (May 18, 2017) – SeaWorld Entertainment, Inc. (NYSE: SEAS), a leading theme park and entertainment company, and Sesamewww.sesameworkshop.org
Yes I included the language from the press release in my original post. The agreement said that SEAS would build a second Sesame Place by mid 2021. After which SEAS has the option to build additional Sesame Places in the US.I think we're all aware that the sesame contract mandated a second gate. But do we know if it has any wording for additional expansions beyond two gates?
I think this is very unlikely. WCUSA is one of the most popular water parks in the country. I think if SPW happened then it would be like the concept that they did surveys about. That means it would be built in the France parking lot and annex Forest of Fun from BGW into it's own park.Something else here - from what has been said about the SEAS land owned by WCUSA, there's a ton not being used (some is environmental buffer though). Additionally, BGW isn't adjacent either. And, they definitely have parts that see low use or could stand to be rethemed.
So would it be possible that if they did decide to build in the area, they would build over at WCUSA using their current Aquatica SD situation as a model?
I think this is very unlikely. WCUSA is one of the most popular water parks in the country. I think if SPW happened then it would be like the concept that they did surveys about. That means it would be built in the France parking lot and annex Forest of Fun from BGW into it's own park.
@Jonesta6 absolutely they'd have to expand parking. Whether that be serious dollars with garages or across the street. Somewhere. With regard to the resort there is a perfect location that will connect it to Rt 60 while still allowing resort guests walking access to the gates. There is always a way. They just have to dedicate the money.
@Jonesta6 the location I have in mind would require leveling a ravine, relocating the tram route from the over flow lots along with the load/unload area for overflow lots, possible relocating the road that connects the non-preferred lots (or building a tunnel for it) and possibly moving the pet kennel. Major job. This would, of course, require a huge capital commitment that would accompany the building of the new Sesame park; and doing it right. If I had unlimited finances, it would even include a wing that over looked the Sesame Park themed to Sesame Street. The building on that wing would be aesthetically different. The side that overlooked the park would be themed completely different.
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