News SeaWorld Entertainment Rebranded as United Parks and Resorts
- Thread starter Python_Survivor
- Start date
Water Country USA has been the name since that park opened. I’m not sure about Adventure Island, but the parks also have 2 completely different themes WCUSA has the 50s/60s retro vibe going for it.
So wild idea could this be an early sign that they are once again looking at either acquiring a new park or two that doesn't fit into the existing company image.
Should just go back to discovery parks and resorts.
Worlds of Discovery was objectively great branding.
Thats it! Thanks!
ParkFans = 100% more competent of marketing/branding than SeaWorld's Marketing Department
The name of SeaWorld's (previous?) R&D arm, "Deep Blue" was quality branding SeaWorld already owned too. "Deep Blue Parks & Resorts" would have worked if they really wanted that "Parks and Resorts" shoved in there.
I do think something like Worlds of Discovery would have been way more compelling though. Nice, unique branding.
I do think something like Worlds of Discovery would have been way more compelling though. Nice, unique branding.
Ugh, yeah the new name isn't my favorite. I don't really care that much as long as it doesn't portend a brand shift/name change at the parks themselves, but I'm definitely in the same boat that Worlds of Discovery would've been a perfect name, even if the company is branching out into resorts. Much more alluring and mysterious.
Don’t say it, don’t say it, don’t say it.
No it will be unpopular, you can’t do it.
*doooo itttttt*
No, I would do it.
*throw the match on the pile of logs asking for it and throw gasoline on it*
Noooooooo
*yeessssss*
Fine.
BGW/BGT have been losing themeing, SWSA’s new very very bland entrance plaza, the generic idea’s going around….
….I fear they are going to be renaming all the parks under one name, so the water parks, Busch Gardens, SeaWorlds. That way resorts, water parks, and dry parks are all under the same name to it’s easier for people booking trips know it’s part of the same portfolio.
No it will be unpopular, you can’t do it.
*doooo itttttt*
No, I would do it.
*throw the match on the pile of logs asking for it and throw gasoline on it*
Noooooooo
*yeessssss*
Fine.
BGW/BGT have been losing themeing, SWSA’s new very very bland entrance plaza, the generic idea’s going around….
….I fear they are going to be renaming all the parks under one name, so the water parks, Busch Gardens, SeaWorlds. That way resorts, water parks, and dry parks are all under the same name to it’s easier for people booking trips know it’s part of the same portfolio.
It’s San Diego that is getting the new entrance not San Antonio
My bad. I haven’t had my coffee and was typing this out in a 2 minute work break.
The SeaWorld name is tainted and the SeaWorld Parks name was/is causing issues for the non SeaWorld (Sesame Place & Busch) parks.
I have Google alerts setup to get emails about news stories that mention SeaWorld (among other parks), and almost daily the SeaWorld name is in another press release from PETA (even in things they write about other marine life parks). That has an effect on some people, especially young parents who might be thinking of going to their Sesame Place parks. Here's an example of the type of article that commonly shows up:
The idea of using the "Worlds of Discovery" or "Adventure Parks" names are nice, but they went away with the sale by AB. For some reason they decided to keep those trademarks. Yes, the new United Parks and Resorts name is boring and generic, but that's kind of what they want right now.
If I had to bet the actual SeaWorld name will be dropped from three SeaWorld parks at some point in the next 10 years. It's obvious they are moving away from the animals because they have to- it's only a matter of time before marine mammal captivity is phased out. That's why they are investing so heavily in rides for all those parks. That's why the signage and other sea specific things are being phased out.
I have Google alerts setup to get emails about news stories that mention SeaWorld (among other parks), and almost daily the SeaWorld name is in another press release from PETA (even in things they write about other marine life parks). That has an effect on some people, especially young parents who might be thinking of going to their Sesame Place parks. Here's an example of the type of article that commonly shows up:
New Name, Same Suffering at SeaWorld: PETA Protesters to Push Company to Stop Exploiting Dolphins | PETA
After years of criticism for its exploitation of dolphins and other marine mammals, SeaWorld Entertainment is changing its name to United Parks &
www.peta.org
The idea of using the "Worlds of Discovery" or "Adventure Parks" names are nice, but they went away with the sale by AB. For some reason they decided to keep those trademarks. Yes, the new United Parks and Resorts name is boring and generic, but that's kind of what they want right now.
If I had to bet the actual SeaWorld name will be dropped from three SeaWorld parks at some point in the next 10 years. It's obvious they are moving away from the animals because they have to- it's only a matter of time before marine mammal captivity is phased out. That's why they are investing so heavily in rides for all those parks. That's why the signage and other sea specific things are being phased out.
Not sure if I see the actual SeaWorld parks changing their names as soon as you do (though it’s certainly possible), but I agree with everything else you said.The SeaWorld name is tainted and the SeaWorld Parks name was/is causing issues for the non SeaWorld (Sesame Place & Busch) parks.
I have Google alerts setup to get emails about news stories that mention SeaWorld (among other parks), and almost daily the SeaWorld name is in another press release from PETA (even in things they write about other marine life parks). That has an effect on some people, especially young parents who might be thinking of going to their Sesame Place parks. Here's an example of the type of article that commonly shows up:
New Name, Same Suffering at SeaWorld: PETA Protesters to Push Company to Stop Exploiting Dolphins | PETA
After years of criticism for its exploitation of dolphins and other marine mammals, SeaWorld Entertainment is changing its name to United Parks &www.peta.org
The idea of using the "Worlds of Discovery" or "Adventure Parks" names are nice, but they went away with the sale by AB. For some reason they decided to keep those trademarks. Yes, the new United Parks and Resorts name is boring and generic, but that's kind of what they want right now.
If I had to bet the actual SeaWorld name will be dropped from three SeaWorld parks at some point in the next 10 years. It's obvious they are moving away from the animals because they have to- it's only a matter of time before marine mammal captivity is phased out. That's why they are investing so heavily in rides for all those parks. That's why the signage and other sea specific things are being phased out.
The SeaWorld brand will forever be at least to some extent tainted because of Blackfish. Naming the entire company, the majority of whose properties aren’t even SeaWorld parks, after that brand completely unnecessarily tethers the non-SeaWorld parks to the negative associations it as.
When my GP friends visited BGT with me a few weeks ago, the side of the parking lot tram had a big “SeaWorld Parks & Entertainment” logo on it. My friends noticed it and asked me about it, because until then they didn’t know SeaWorld and BGT had the same owners. That kicked off a short conversation where I had to explain why SeaWorld wasn’t the evil company they thought it was (at least, not evil when it comes to animal care). But imagine how many people have that exact same experience when see they the SeaWorld logo or corporate name somewhere at BGW, Sesame Place, etc. And imagine how many people rethink their perception of that park because of it.
Reminding guests that the park they’re visiting is tied to one of the most controversial entertainment venues of modern times is totally unnecessary, and it’s strictly bad for business.
And it’s not hard to imagine that having the turmoiled name as your company’s trading name and ticker symbol might give a few investors pause before they buy stock — whether owning a stock called “SeaWorld” gives them ethical pause or whether the simple reminder of the controversy makes them rethink whether it’s a good investment. This could artificially lower the stock price, if even by a little. A good example of this dynamic is Phillip Morris’s rebranding to Altria in the early 2000s after the company’s image and its other brands were tarnished by controversy surrounding its flagship cigarette business.
It doesn’t matter that Blackfish was a full 10 years ago. Maybe the company was silly not to change their name sooner — that doesn’t mean it’s a mistake they shouldn’t bother correcting now. Or maybe a rename too soon after the controversy would have drawn media attention and criticism for trying to dupe consumers, completely defeating the purpose. So maybe now, when the controversy itself is largely in the rearview mirror but the tainted brand image remains, is the right time to rebrand.
United Parks is a lame name, sure. But is the word “Universal” itself as a brand name that much more imaginative? What does the name “Cedar Fair” really say, anyway? I don’t think the new name has anything to do with the thematic direction of the parks or plans for their future, except maybe that it symbolizes a bankruptcy of creativity across the board. But it’s just a corporate name.
They could call it Big Booty Parks for all I care. It’s the right business decision.
Just thought I would throw in here that SeaWorld Parks and Entertainment is a subsidiary of SeaWorld Entertainment/United Parks according to the corporate website. Therefore, I am led to believe that all of the parks would still under SeaWorld Parks and Entertainment unless I missed something.
Attachments
Sorta weird that not even the UnitedParks.com website has been updated today though. I was expecting them to at least roll that out today alongside a new logo. Guess they still have a little time though.
On SeaWorld Entertainment’s website it says that the new website is being released tomorrow.
“As part of the name change, the Company’s main website and investors website domains will change to UnitedParks.com and UnitedParksInvestors.com on Feb. 13, 2024.”
seaworldentertainment.com
“As part of the name change, the Company’s main website and investors website domains will change to UnitedParks.com and UnitedParksInvestors.com on Feb. 13, 2024.”
Corporate Name Change | United Parks & Resorts
seaworldentertainment.com
UnitedParks.com is now updated!
Here are the changes that were made on the United Parks website:
SeaWorld Entertainment About Us:
United Parks About Us:
SeaWorld Entertainment Our Brands:
United Parks Our Brands:
Here is a link to the SeaWorld Parks & Entertainment website before it was updated via Wayback Machine:
web.archive.org
Here are the changes that were made on the United Parks website:
SeaWorld Entertainment About Us:
United Parks About Us:
SeaWorld Entertainment Our Brands:
United Parks Our Brands:
Here is a link to the SeaWorld Parks & Entertainment website before it was updated via Wayback Machine:
SeaWorld Entertainment | Where Imagination Meets Nature
We're a leading theme park & entertainment company that blends imagination with nature & enables our guests to celebrate, connect, & care for the natural world we share.
web.archive.org
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