They did it with The Mummy, but I had thought we moved past that after 20 years.
News Project 2027: Fast & Furious: Hollywood Drift... East...?
- Thread starter Python_Survivor
- Start date
I still think y'all severely overestimate the amount of people that go to both parks. Besides: JP, Forbidden Journey, Mario Kart, Transformers... they know it's two different audiences.
I don't think it's an issue of people going to both parks. They're notably different attractions at different parks. I sincerely believe this is going to cause market confusion. It seems tremendously unintuitive that "Fast & Furious Hollywood Drift" is two different roller coasters, one in Hollywood and the other in Orlando, and one with a big, marketable spike over CityWalk and the other diving all over a hillside next to the movie studio.
If these were the same attraction—cloned or near-cloned on both coasts—whatever. These are very distinct coasters though and I think it notably harms both to be conflated like this.
If these were the same attraction—cloned or near-cloned on both coasts—whatever. These are very distinct coasters though and I think it notably harms both to be conflated like this.
Well if ones in Orlando then why not name that one "Fast and Furious Orlando Drift"?
USH and USF getting two variable based world class coasters with different layouts befitting their parks and different visual components highlighting their two differences should be considered an absolute win.
The name being Hollywood Drift makes an unfortunate element of sense for one distinct element: trademarks. Had we of seen a differing name, it would’ve been out well before the coaster.
I suspect branding wise UDX wants to have this experience be considered a shared experience in branding. For Hollywood, Orlando, and hypothetically Beijing. What matters is how different each ride experience offers, to allow it to be different.
Hollywood Drift USH being more in the vein of a Taiga, Helix, and Time Traveler will make it the standout coaster of Southern California, whereas Orlando being more of a mix of Ride of Happiness, Gotham City Escape, and Pantheon will make it stand out in comparison to what is done with SeaWorld (and make it stand out amongst Velocicoaster and Stardust).
Even if both don’t get theming, they will be true world class experiences that you can’t find anywhere else, and I think that’ll help settle branding issues.
The name being Hollywood Drift makes an unfortunate element of sense for one distinct element: trademarks. Had we of seen a differing name, it would’ve been out well before the coaster.
I suspect branding wise UDX wants to have this experience be considered a shared experience in branding. For Hollywood, Orlando, and hypothetically Beijing. What matters is how different each ride experience offers, to allow it to be different.
Hollywood Drift USH being more in the vein of a Taiga, Helix, and Time Traveler will make it the standout coaster of Southern California, whereas Orlando being more of a mix of Ride of Happiness, Gotham City Escape, and Pantheon will make it stand out in comparison to what is done with SeaWorld (and make it stand out amongst Velocicoaster and Stardust).
Even if both don’t get theming, they will be true world class experiences that you can’t find anywhere else, and I think that’ll help settle branding issues.
I can't be too mad at Universal putting in another world class Intamin, but I am a bit disappointed they didn't make any effort to differentiate what is likely to be a substantially different ride experience from its west coast sibling. I'm also not sold on this ride being the best choice for the resort from either a coaster type perspective or an IP perspective, but I fully understand the reasoning behind going for it. I still expect it to be a major success for the resort (though probably not on the level of VelociCoaster), it's just not what I was hoping to see.
F&F can’t catch a break. Everything involved with this franchise feels like it wasn’t a creative choice, going back to the “cars on poles” look of Extreme Closeup. At least I have high hopes for both rides, just not the really bland theming/concepts behind them.
Can you imagine the bizarre theming possibilities with that one?
Complete with crackheads, homeless vagabonds and prostitutes!
Direct Link to Embedded Media Source
WESH did an all around Universal update today with Alicia from ParkStop:
Direct Link to Embedded Media Source
Direct Link to Embedded Media Source
It’s weird starting that video expecting “welcome explorers to an update about Ubiveesal Orlando”
The more I think about it, a straightforward coaster ride makes much more sense for F&F than anything with a lot of story. The whole series has been about large, fun, but brainless action sequences for most of its existence.
It should be an improvement over Rip Ride Rockit and let Universal use the Supercharged plot for something much better. All plusses in my opinion.
It should be an improvement over Rip Ride Rockit and let Universal use the Supercharged plot for something much better. All plusses in my opinion.
While I kind of hate that this is likely called Hollywood Drift too, I get it for two reasons:
1. USF, and this park specifically, is still themed to movies and a movie studio. I don’t mind references to Hollywood to keep that theme alive (like DHS has not done).
2. Orlando Drift sounds stupid. You could maybe get away with “Sunshine State Drift” or “Florida Drift”, but the former is a mouthful and the latter isn’t much better than Orlando.
1. USF, and this park specifically, is still themed to movies and a movie studio. I don’t mind references to Hollywood to keep that theme alive (like DHS has not done).
2. Orlando Drift sounds stupid. You could maybe get away with “Sunshine State Drift” or “Florida Drift”, but the former is a mouthful and the latter isn’t much better than Orlando.
They could’ve done Manhattan Drift. Seeing as the location, thematically, will be in the New York section. Hell, Brooklyn Drift would also work.
Didn’t have to be a specific location. “Nitro Drift” or “Power Drift” (or some kind of variation) could have worked too.
The thing about IP's is that you need to choose ones that age well and can maintain some form of recognition even after their heyday. Fast & Furious is still mainstream and very iconic on the cinema landscape, even when it slows down those films aren't just going to disappear from Universal's catalogue. The risk you run with the "Get it while its hot" mentality is not knowing that IP's long-term prospects in modern pop culture, while fast cars and Family have already made their mark.
While I agree to a degree, iconic in cinema and being a draw are two different things. And I get that well aged IP’s vs hot short term is a necessary balance. Like I think there should be sim/screen rides that can be quickly laid over with the “hot” IP that can be changed really quickly if needed.
But just a quick list of IP’s owned by Universal that could be in parks but either aren’t or are mistreated and could be good coasters - Back To The Future, Blues Brothers, Twister. Not to mention the massive library they could pull on for other rides.
Basically my point being - the F&F series deserves something, but there’s plenty of other IP’s I would have rather seen, especially as the popularity of that franchise is falling off.
It's Universal's highest grossing film franchise. It should have some sort of representation in the parks and obviously Supercharged was a disservice to the IP. They are now correcting their mistake.