I see a Pantheon ad at least twice a day on Facebook. ??
I see it all the time too... But to the debate of paid media vs. social, it's essentially white noise to me
Project 2022: Pantheon
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I see it all the time too... But to the debate of paid media vs. social, it's essentially white noise to me
Yeah, I get zero sponsored posts. I guess an old fart isn't in their marketing plan...lol.
Social media ads don’t really count towards ‘substantial’ advertising in my opinion. They are based on ‘your interests’ and searches. It’s like a fake world created for the consumer.
There are multi-million dollar companies that beg to differ. A well placed tweet can result in countless thousands of dollars in "free" exposure you'd never be able to buy. A recent example is Wendy's -
Wendy's mocks Burger King's new french fry sandwich on Twitter
The beef is always at Wendy's.
www.foxnews.com
I think that a partially true statement.
I wouldn't want park to be spend bulk of its ad money on social media but it's also an extremely important area that only growing in importance each year and something that can not be ignored or low prioritized. As a matter of fact I bet dollar to dollar the park see a higher return on investment from it the traditional add areas.
Idk about you but I do not think many social media platforms are currently growing.
I know more people than ever before who've either quit Facebook or only use certain features such as messenger.
Even Twitter's user numbers are down.
I never heard or saw anything about Wendy’s until you just mentioned it. If I’m not expressing interest in hamburgers, which I’m not, I won’t see anything about Wendy’s, regardless of how many tweets it gets. Same goes for coasters and theme parks. I’m not saying there isn’t value in its advertising platform. Only that it is created inside of its own bubble of interested parties.
I beg to differ..."Twitter just showed its biggest quarterly user growth ever."
Twitter shares soar after reporting strong user numbers and miss on earnings
Twitter just showed its biggest quarterly user growth ever.
Needless to say... We've gone waaayy off the subject.
So, how about that drop to the river?
This thread is gonna do a 180 when pics of the trains on site surface.
As with any business, the best marketing list is your existing customers. New customer acquisition cost is the criteria for measuring ROI on marketing. Tactics without tracking and quantifiable data (read: sales) are faith-based initiatives. Social media has come under tremendous scrutiny (linked article below); the sponsored ads generally perform better than ‘free’ because it’s a qualified list to which one is targeting, as too is a fan page.
As with most businesses, BGW will use an omni-channel approach for getting the word out on Pantheon. Until the marketing team has an open date, they will use caution with hyping at risk of ‘crap happens.’ Right now, all the financial risk lies with them; they’ll take their decisions accordingly.
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www.vox.com/platform/amp/recode/2019/5/23/18637596/facebook-fake-accounts-transparency-mark-zuckerberg-report
As with most businesses, BGW will use an omni-channel approach for getting the word out on Pantheon. Until the marketing team has an open date, they will use caution with hyping at risk of ‘crap happens.’ Right now, all the financial risk lies with them; they’ll take their decisions accordingly.
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www.vox.com/platform/amp/recode/2019/5/23/18637596/facebook-fake-accounts-transparency-mark-zuckerberg-report
So an article that Facebook has fake accounts created that they take down within minutes of creation explains what exactly for your point?
There is lots of tracking available on social media. You can track your page views, how many times it's shared, how many people have seen that post, etc.
No one is arguing that there won't be a more considerable push coming soon. That's not the argument, the argument is that the park should be doing more with free media in the meantime to keep the hype up. Right now they haven't committed to a date, they have just said Spring. Which technically means it could open anytime from mid-March to mid-June and still be Spring and no one would get upset. The park does post stuff on social media for Pantheon, just not as much as they should.
I'm sorry @RollyCoaster ...I have inside information that the Russians have created fake accounts to undermine news of Pantheon. We're investigating at this time. In the interim, please enjoy this photo, which was the last time we've seen the rumored trains.
From a friend of mine. Part of Pantheon's train in the parking lot while unloading.
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