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In other words, when the people doing the teasing don't know the correct information; or know, but haven't correctly communicated the information; the tease becomes less effective.
 
I’m not sure how truthful this was, but on a coaster insider tour at BGT in 2011 our guide without anyone mentioning it brought up the contract and said it was a real document explaining the lack of dive coasters in the US at the time.

The deal was signed! It was mentioned in a news article when Sheikra was first announced.

“Switzerland-based Bolliger & Mabillard was hired to manufacture SheiKra and signed an exclusive deal with Busch to guarantee the coaster will not be duplicated for several years.”

 
If the idea of withholding information is to tease it later usually you give out a hint that it's your strategy.
 
I totally agree with the last two posts. I've working in advertising/marketing for mucho years (no age questions @belsaas ?) and this seemingly thrown together effort doesn't reflect well in their $20+ million investment. Laptop to an internet connection? For a multi million dollar project? With zero backup?

There should have been a POV. Hell, they could have called Intimidator 305, have him sign an NDA and had an almost perfect presentation in no time. Do it like Intamin did with their Parc Asterix presentation, with key stats on the screen (just make sure they match the signs and handouts).

There's so much more...

@BGWnut Sorry... That's total BS and almost sounds like the marketing department dictated it. I've worked in advertising/marketing since AM radio. It's one thing to say "keep them coming back for more" but, more importantly, it's to make sure EVERY message is 100% accurate. They didn't do that today. Three launches? Four launches? 178 ft tall? 180ft? Now they're in the position of "let me clarify" which is not the tact to be taking for a multi million dollar project they're banking on to increase traffic for years to come. Yes, there's something that could have been done - They could have been better prepared.

/End Old man rant
I 100% agree with you on them giving incorrect information/the signs were wrong. That was absolutely unacceptable. They should have made sure they were 100% accurate and that people knew what they were talking about.

I'm talking about the fact that there are a lot of specific elements that they didn't mention and things like a pov which they could announce later. I don't think a pov is necessary at the announcement and I think they can keep talking more about specific elements like the quick switch track, the zero-g winder, larger outer banked turn post drop, zero-g stall and the wall stall. I think that's stuff that they could take about via a construction update and say that x feature was just built and provide more information.

Also in the pov front I'm trying to remember if BGW has ever released a pov with a coaster announcement. I don't think they ever had. If that's the case then there is certainly precedent that they won't have one until the ride is open.
 
Any word on when construction walls may go up?

I may be wrong here, but aren't walls usually up before ground starts moving?

They're already pouring footers now, so though they may put up a fence I'm getting the feeling that they might not, unless there's work that could impact either pathways or the train - which doesn't appear to be the case thus far.
 
I agree Jason. They presented it as if they don’t even realize how good the ride will be, or why. Maybe they did it intentionally to keep hype up by releasing bits and pieces as they go, but it does seem like a missed opportunity.
 
Also in the pov front I'm trying to remember if BGW has ever released a pov with a coaster announcement. I don't think they ever had. If that's the case then there is certainly precedent that they won't have one until the ride is open.
I believe they released a POV for Griffon at announcement. I 100% remember a POV, but I can't quite recall if it was released concurrently with the announcement.

Edit: In fairness, InvadR's POV came out a month after the official announcement (announcement: 3/21/16, POV: 4/18/16)
 
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I'm sorry @BGWnut , but I'm not buying it. In retrospect, the whole presentation came across as they didn't know what they were talking about or what to talk about. They were so hell-bent on solidifying the "gods" tie-in (which is, on the surface, very creative) that they overlooked the WOW factors (good point @Jason ) that will make this coaster stand out.

As far as "keeping in the minds" until opening, there are ample construction milestones (parts arrive on site, going vertical, bridge over the tracks, queue building start, special decor, etc) to talk about. Take a look at major coasters that have opened the past few years. Those parks came out with guns blazing; all the "cool" points, all the unique features. Then, they followed-up with construction updates and maybe some trivia.

This coaster has so many key, unique elements that could have bowled over not only the local population but nation wide. Piecemealing a feature here and there over nine months or so just diminishes the overall impact.

It was said BGW would wait until after FF opening excitement slacked off before announcing Pantheon so people wouldn't delay a BBW vacation until the coaster opened. Yesterday's effort certainly wouldn't get my juices flowing to book a 2020 BGW vacation.
 
I really don’t think your average person outside of a website like this is going to be following incremental construction updates to find out further details about the ride. They either get wowed by the initial announcement posted everywhere or by the media blitz when it finally opens, but not by some announcement in December that there is an outward-banked airtime hill that they were holding out on telling you about.
 
I agree Jason. They presented it as if they don’t even realize how good the ride will be, or why. Maybe they did it intentionally to keep hype up by releasing bits and pieces as they go, but it does seem like a missed opportunity.
Conspiracy time-

Maybe it's a last minute consolation project after Madrid was restructured into two separate projects, and they needed something on short notice before the "main" project of the contract. ?

-End conspiracy time

Do I actually believe that? To some extent, yes, it likely is a rushed project/design to replace a cancelled project.
 
Conspiracy time-

Maybe it's a last minute consolation project after Madrid was restructured into two separate projects, and they needed something on short notice before the "main" project of the contract. ?

-End conspiracy time

Do I actually believe that? To some extent, yes, it likely is a rushed project/design to replace a cancelled project.

Even if Pantheon was a “rushed project” in the scope of amusement rides it doesn’t excuse the announcement. I mean this website alone has known the details of the ride for how many months? And they’ve known a public announcement was set for well over a month, enough to do 5 weeks of teasers. There’s just zero excuse for the unpreparedness of it all.

It’s not like their marketing department was handed a set of blue prints last week and told to come up with something on the fly.
 
Conspiracy time-

Maybe it's a last minute consolation project after Madrid was restructured into two separate projects, and they needed something on short notice before the "main" project of the contract. ?

-End conspiracy time

Do I actually believe that? To some extent, yes, it likely is a rushed project/design to replace a cancelled project.
A few pages back I referenced the infamous "leaked slide" of September, 2018. On it you'll see a few factoids that are close to Pantheon. Also shown is an (almost) duplication of Pantheon tracks above the treeline. So, it's apparent Pantheon was in the pipeline then. If it takes SEAS/BGW (a minimum of) 11 months to create a campaign, they need a new marketing department.
 
I agree Jason. They presented it as if they don’t even realize how good the ride will be, or why. Maybe they did it intentionally to keep hype up by releasing bits and pieces as they go, but it does seem like a missed opportunity.
Even Larry didn’t seem to hyped about it. Shortest presentation with the littlest amount of excitement I’ve seen for a coaster announcement at Busch. Strange.
 
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