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They might just have the videos playing as filler until they have something developed to go on the sign (or they might be waiting to really use it until the main season since that sign typically promotes upcoming events). From personal experience at my company, sometimes facilities runs on a different schedule then marketing and all of a sudden something is installed before you are really ready for it. Plus with the layoffs, who knows what original plans might have been...
 
They're playing something like a slide-show of different exclusive experiences at Christmas Town, like Santa's Fireside Feast, Penguin Insider Tour, etc. Didn't see any videos when I went by.
 
I said this to Nic earlier as a joke, but this thing makes it feel that much more real...

This is Scott G fiddling while Busch burns.... (my apologies to Nero and Rome both)
 
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