RE: London Rocks! (2014 to Present)
Applesauce said:
I'm going to finally experience this nightmare, and now people are saying the theater smells like fake strawberries. I hate that scent so much. I hate artificial strawberries so much.
In perfumery, a "base" is a blend of various synthetic and natural odorants that serves to replicate some natural (or other) scent, and/or as a building block for more complicated fragrance compositions. Bases are sort of like mini-perfumes, and sometimes contain dozens of different chemicals and materials. Some perfumers make their own bases, but most purchase proprietary bases from fragrance companies. Many commercial bases are absolute masterpieces, some of them famous, decades-old compositions. Bases can be abstract, like the famous "Mousse de Saxe", which is a mossy, woody, smoky, dark smell that was used in a number of classical perfumes, or they can be representational, like the many, many rose bases that are available. Bases are used to save time; why spend the time to make a rose note for your fragrance when there are many good ones that can be bought "off the rack"?
Of course, not all commercially available bases are good, and sometimes single materials, like the aforementioned strawberry glycidate, are considered "close enough" and are used to represent natural scents that are much more complicated than a single chemical. It's sort of like trying to paint a still-life of a strawberry using only red paint.
Strawberry is a very difficult scent to duplicate with synthetic odorants. I have yet to smell a really good strawberry base. One of the problems with trying to recreate natural scents, like strawberries, is that many of the components of the smell of real strawberries are very "fugitive"; in other words, they're chemicals that last only a short period of time before they fade away. A real strawberry keeps exuding more of these materials, so the smell remains relatively constant. But try mixing up all these chemicals in a bottle, then spraying it onto your hand, and some of the important odorants, sometimes present in the most minute quantities, evaporate. You're then left with the less volatile odorants, and the mixture ceasse smelling like strawberries because it's now missing pieces. This problem is multiplied due to the staggering complexity of many natural scents. For instance, the odor of real strawberries contains more than 350 different volatile molecules!
The popular solution to this problem is to find a material or materials, often ones not even present in the natural smell you're trying to replicate, that say "
STRAWBERRY!" when smelled by the average person. Strawberry glycidate is one such material. It's a cartoon caricature of a strawberry, as one-dimensional as you can get, but most people when smelling it will think "
STRAWBERRY!", and in the one-dimensional context of something like
London Rocks!— or a Strawberry Shortcake doll from the '80s— that's probably considered
good enough. The same goes for any low-end strawberry-scented or -flavored product: the one-dimensional caricature of berries given by ethyl methylphenylglycidate is considered
good enough.
This is one of the reasons that the perfume and flavor industry has such a bad reputation; passing off cheap and flat as
good enough. I would not want to sit and smell strawberry glycidate for 25 minutes while watching
London Rocks!... that sounds like the "therapy" from "A Clockwork Orange", to use an apt reference from Scott's beloved Swinging London era.