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I know Six Flags doesn’t hold the rights to having Adventure in their park names, so they can’t stop EP from doing this… but why would EP deliberately pick a name that would make confuse people into thinking they are still part of the Six Flags chain?
EPR now owns more parks with the word "Adventure" in their name than SFEC does, y'know. Before this renaming, it was tied at 1 each.
 
EPR now owns more parks with the word "Adventure" in their name than SFEC does, y'know. Before this renaming, it was tied at 1 each.
Technically, most operators own a park with the word Adventure. Universal Islands of Adventure, Disney California Adventure, Chessington Worlds of Adventure, Alabama Adventure, Fantawild Adventure, Wild Adventures... lest we forget Swampy Jack's Wongo Adventure, etc.
It really is one thing that unites most of the big chains.
 
I may have missed something, but "Enchanted America" and "Enchanted Missouri", and "Enchanted Heartland" are all open.

What's funny is, even being super low effort, but literally they could just use "Enchanted X" for most of their park names and it would be better than anything like this.
 
Enchanted Gateway would have been solid. References the whole gateway to the west/gateway arch thing, incorporates "Enchanted" into the name of what is supposedly the chain's flagship park, is thematically agnostic (since the park doesn't seem to know what it wants to be when it grows up despite a ton of rethemes being imminently required), it evokes the idea of passing into a magical place separated from reality, and it allows the park to turn the existing, clever tagline "Gateway to Thrills" into a full branding/marketing system for the park (e.g. "Your Enchanted Gateway to Thrills!", "Your Enchanted Gateway to Family Fun!", "Your Enchanted Gateway to Halloween Frights!", etc.)
 
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Enchanted Parks was intent on including some version of "Mid America" in the new name as an homage to its original moniker, "Six Flags Over Mid-America." I'm sure any focus group would've found that everyone associates the park with the Six Flags branding, not the phrase "Mid America," even if that perfectly describes the state of Missouri.
 
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