Register or Login to Hide This Ad for Free!
Though some people in the room almost certainly had some level of self-promotion motivation, I'm pretty confident others did not. Some of the people in the room really don't have much of a platform at all.

Obviously when you bring fans of your product in to interface directly with the CEO of an enormous corporation, the power imbalance will naturally lead to some level of curtailing of criticism, some level of a unearned cordiality between the customer and the corporation, etc. Those factors are often amplified pretty severely when the person in question also has a vested interest in remaining on the good side of that corporation—and things are even worse still when that corporation is well known for its incredible hostility towards anything-but-promotional engagement with media/influencers/the thoosie community/etc.

That being said, there were people in the room who I believe are less susceptible to that coercion than others. And I would say, speaking broadly, this is a seemingly-good-faith step in the right direction for the new Six Flags brand. It seems dependably true that the parks with the most hands-on management—the parks with a publicly-known face—tend to be better run than those without. I don't think that's a coincidence. This is a good first step to putting a face to the corporation.
 
Last edited:
I was there for the meeting today. They wanted to hear the good, bad, and ugly. A lot of discussion about Winterfest (fingers crossed that it’ll come back) as well as entertainment and events. There seems to be a focus on things the whole family can enjoy.

I’m still processing everything that went down but I left the meeting feeling much better about the future of KD.
 
I think it was Scott Clements that mentioned that they see the negative comments and things that are talked about online. They know there is work to be done at the park. If any of you know me I was pretty critical on how the park handled Pantherian and I constantly complain about the nasty state of the water park. I love Kings Dominion because it holds a special place in my heart but I also like to point out the things that are not going well there. This meeting was a step in the right direction by the park.

Nothing for me to really gain from this other than the feeling that maybe something I said will help improve my home park.
 
I was there for the meeting today. They wanted to hear the good, bad, and ugly. A lot of discussion about Winterfest (fingers crossed that it’ll come back) as well as entertainment and events. There seems to be a focus on things the whole family can enjoy.

I’m still processing everything that went down but I left the meeting feeling much better about the future of KD.

I love that this meeting happened and it sounds like all of my concerns were addressed.

Were there any employees in attendance other than full-time staff (like seasonal employees)?
 
I love that this meeting happened and it sounds like all of my concerns were addressed.

Were there any employees in attendance other than full-time staff (like seasonal employees)?
No, the only person in attendance that works at KD was Jennifer Schofield.

This is who was there…
CEO John Reilly
COO Tim Fisher
Jennifer Schofield (KD Park Manager)
Jessica Naderman Regional Manager
Scott Clemons Regional Marketing

Then there were 11 of us there at the table with them who were not Six Flags employees. All with a wide range of history with KD.

I think everyone will be pleased with the direction KD is going. I wouldn’t expect a major coaster anytime soon but instead I think they’ll start to fill in the gaps in other areas (entertainment/events/family rides)
 
No, the only person in attendance that works at KD was Jennifer Schofield.

This is who was there…
CEO John Reilly
COO Tim Fisher
Jennifer Schofield (KD Park Manager)
Jessica Naderman Regional Manager
Scott Clemons Regional Marketing

Then there were 11 of us there at the table with them who were not Six Flags employees. All with a wide range of history with KD.

I think everyone will be pleased with the direction KD is going. I wouldn’t expect a major coaster anytime soon but instead I think they’ll start to fill in the gaps in other areas (entertainment/events/family rides)
I wish that there were more people in the room that had been working on the ground level for a while, but I feel confident that those in the room advocated for them tenfold.

I’m hopeful that KD will become an experimental park again like when they got Grand Carnivale. Did they give any sort of hints on what could be coming this year in terms of shows or events?
 
I wish that there were more people in the room that had been working on the ground level for a while, but I feel confident that those in the room advocated for them tenfold.

I’m hopeful that KD will become an experimental park again like when they got Grand Carnivale. Did they give any sort of hints on what could be coming this year in terms of shows or events?

They didn’t but they did ask a lot of questions about the types of shows we enjoyed over the years. Carnivale was mentioned and the parades. Winterfest was discussed a lot. I don’t think we will see the changes this season but I think 2027 could bring some good things our way.
 
For those wanting to contribute to last week’s conversation, KD Fanatics has been posting snippets from the meeting and is encouraging people to comment on each post. So far, they’ve posted inquiries about new special events, new rides, new food, and stuff to add to fall events. Tomorrow they will seek feedback on WinterFest. Supposedly, Kings Dominion staff members are expected to read through the comments on every post and take the feedback into consideration for this season and beyond (as it makes sense). I highly encourage commenting on every post.

Also, Clint Novak, an attendee of the meeting, posted this public breakdown on social media:

I wanted to give everyone a quick rundown of our meeting at the park today with John Reilly (the new CEO of Six Flags) and several other key leaders from both the park and the chain.

It was a really open and productive talk. To be honest, it felt like we were all on the same page, and the leadership team was genuinely receptive to our feedback. Here’s a summary of what we covered:

🎭 Entertainment & Atmosphere: We spent a good chunk of time on this. We discussed the lack of major productions in the Kings Dominion Theater and the general need for more live entertainment throughout the park to keep that special KD energy alive.

🎃❄️ Special Events: We touched on the "big three"—Grand Carnivale, Haunt, and Winterfest. We emphasized how much these seasonal pillars mean to the community and the importance of consistency so fans know what to expect.

📢 Communication & Trust: Several people in the room brought up the "rift" that has developed lately. We talked about how surprise changes to operations or events can hurt fan trust. Leadership really seemed to listen here.

🍔 Dining: We also talked about the food and dining plans.

Overall, it was a huge step in the right direction. I’m feeling optimistic about the future of the park and the relationship between the fans and the new leadership. It’s clear they value the Kings Dominion legacy! 🦁✨
 
Last edited:
I'm sorry, I know this isn't a popular position amongst the thoosies, but the Kings Dominion Theater is a massive, massive trap. I was around for sizable productions in the venue. No one went. It makes absolutely zero sense for Kings Dominion to invest their limited entertainment dollars into an expensive production hidden inside a theater no one will go into.

How every main season entertainment discussion doesn't start and end with Let's Get Wild and the Clown Band, I'll never understand. High-quality, eye-catching, engaging entertainment that forces itself in front of guests is the only way to go in a park with zero entertainment street cred to work from.

I understand that these products are weather dependent, but guess what, so is the audience base available to indoor shows. People didn't go to Kings Dominion Theater shows on busy days—the theater sure as hell isn't drawing a crowd when the park is already largely empty. I'd rather see entertainment products cancelled on poor weather days and see Kings Dominion save the cash instead of having shows playing to empty theaters constantly.

If after many years Kings Dominion can actually convince audiences that they're an entertainment park and people regularly plan their schedules around seeing shows in obvious, in-you-face locations (like Let's Get Wild), maybe it will be time to reconsider a hidden, out-of-the-way location like the KD theater. For now though, it's a money pit and I desperately hope Kings Dominion doesn't blindly follow the community advice of reinvesting into a main season show product for the space. It's doomed to fail and it will result in yet another pull-back in entertainment spend—mark my words—I've seen this all before.
 
Last edited:
I think the two shows in the Kings Dominion Theater in 2025 — the bubble show and the laser show — are a great blueprint for what should go in that theater going forward. Beyond the upfront production cost, they require minimal investment (requiring just one cast member in the case of the bubble show and zero in the case of the laser show) yet they provide a unique form of entertainment, and they seemed to draw a decent crowd.

I think it’s fair to admit that no one is buying a ticket to KD for whatever show is playing in the Kings Dominion Theater. A show in that theater is merely a diversion, something that keeps a handful of guests busy for ~30 minutes and adds a bit of value to their day. In that sense, a show there is similar to a minor flat ride — it contributes the same amount of value, I’d say, as something like the Flying Eagles.

But, there is value in that. Guests appreciate variety in the attractions that are available throughout the day. They appreciate something that’s new every season or two, which most live shows are. They appreciate a respite from the heat in an air conditioned theater. They appreciate entertainment that they can’t just watch on Netflix. So I completely agree with @Zachary that investing in groundbreaking, attendance-drawing entertainment is a lost cause for KD. But I also do believe that creatively investing in a low-budget, high-impact show of some kind is worth it because of the variety and value it adds to the park experience.
 
I remember when the theater was always crowded for five to six shows a day. Yes this was a long time ago and began to decline as entertainment became too generic. However after visiting Dollywood this year and seeing their theaters being full on week days there is something still there.
 
Dollywood has a ton of entertainment street cred though. People do visit Dollywood with the intention of seeking out entertainment. I sincerely believe that's simply not a thing main season KD guests are conditioned to do. Parks shape their audiences and for many, many, many years now KD has sculpted their main season audience to not care about stage productions. The last thing I'd want is for the park to sink a bunch of cash into actually making a compelling show for the KD theater only to have history repeat itself and for it to flop.

That said, I agree with @Mushroom—finding a lower-budget, small-scale entertainment use for the space is super reasonable. The bubble show, a laser show, maybe take a page from the Six Flags America playbook and have a resident magician? I agree that there's value in utilizing the space, but initial outlay and operations costs of the product should be kept very, very low because it's not going to generate gate clicks, its not going to be a remotely substantial traffic draw in-park, it's not independently monetizable, and most guests will never even comprehend its existence.
 
Last edited:
Dollywood has a ton of entertainment street cred though. People do visit Dollywood with the intention of seeking out entertainment. I sincerely believe that's simply not a thing main season KD guests are conditioned to do. Parks shape their audiences and for many, many, many years now KD has sculpted their main season audience to not care about stage productions. The last thing I'd want is for the park to sink a bunch of cash into actually making a compelling show for the KD theater only to have history repeat itself and for it to flop.
Dollywood is aces at attracting older folks who show up to support Dolly herself, and aren't interested in rides beyond the train. They are there for the shows, food, crafts/shopping, the Dolly museum, and atmosphere.

Can an audience like that be cultivated for any other US park? Maybe, but it does take investment and marketing (not as just a thrill or amusement park, but as a larger entertainment experience). It helps to have complimentary experiences and work to create bus tours for out-of-market residents. It may not happen in a year or five, and certainly does not happen organically without a lot of internal support.

For a park like Kings Dominion, they play to their strengths with family and thrill rides and the included water park. A show is a cherry on top; a quick thing to see when lines are long in the middle of the day elsewhere, or a theater to duck in if there is an afternoon storm, etc.
 
Dollywood has a ton of entertainment street cred though. People do visit Dollywood with the intention of seeking out entertainment. I sincerely believe that's simply not a thing main season KD guests are conditioned to do. Parks shape their audiences and for many, many, many years now KD has sculpted their main season audience to not care about stage productions. The last thing I'd want is for the park to sink a bunch of cash into actually making a compelling show for the KD theater only to have history repeat itself and for it to flop.

That said, I agree with @Mushroom—finding a lower-budget, small-scale entertainment use for the space is super reasonable. The bubble show, a laser show, maybe take a page from the Six Flags America playbook and have a resident magician? I agree that there's value in utilizing the space, but initial outlay and operations costs of the product should be kept very, very low because it's not going to generate gate clicks, its not going to be a remotely substantial traffic draw in-park, it's not independently monetizable, and most guests will never even comprehend its existence.
Agrre with this but would also point out that BGW has a significant show and theater fan group. There is a reason Celtic Fyre gets the awards and attention that it does nationally. I sm not sure the market is big enough to support two such parks with in an hour of each other and would really not like to see KD drop the money needed to complete with that when there are so many places that it's desperately needed.

I was personally hoping that perhaps some of the talent from SFA was going to make the move to KD as they had become pretty dam good at creating some decent products on abysmal budgets. I strongly believe that a SFA style of small low cost but constantly chaning dhows is yhe way KD should be moving rather then one or two big budget shows that frankly kept tanking.
 
To respond to all of the conversation about where to spend the money… I understand both sides. The fans in the meeting were definitely on the pro-entertainment side (investing heavily in Kings Dominion Theater), and I know many of them have strong connections with folks that are performers in the entertainment department who want to perform long-term at the park similarly to how we see the same faces at BGW all the time. They may have some honest bias there. I do know some folks in that community were very happy with the arguments that folks like Clint and KD Fanatics were presenting to the CEO.

I’m at a crossroads here. I see both sides of @Mushroom and @Zachary’s arguments. I’ve seen the large crowds for the bubble show and laser show (side note: I’ve heard a rumor that the bubble show is returning in 2026…) but I also have seen large crowds for shows such as Tinker’s Toy Factory during WinterFest (the only time I’ve seen KDT really be utilized in the past decade with a show that is not third-party). I do think if marketing inside and outside of the park is strong enough, they can make it work. I’d love to see a show of Let’s Get Wild quality in the theatre as long as it makes sense. People do look for indoor shows during the summer when it gets too hot or rainy. However, I also fully agree with both of them when they say entertainment funding should go to shows on the pathways.

Here’s my unique argument. Why aren’t they investing in Peanuts Showplace? Knott’s Berry Farm has a show going on right now that is going somewhat viral on TikTok because the Peanuts Gang is singing songs from classic bands (heck, Snoopy is dressed as Ozzy Osbourne!!). Carowinds and Knott’s have been able to produce larger-scale Peanuts shows in their indoor theatres to great success. These could honestly be placed in either KDT or Showplace. Peanuts Showplace hasn’t been used since before COVID, and that’s wild to me.

Maybe Showplace is where we put bigger budget shows and KDT is the home for our third-party smaller budget stuff? Thoughts?
 
Last edited:
Big time agree with @Mushroom and @Zachary , keep the scope of the KD theater small. The laser show and bubble show were perfect applications of what the theater needs to be. Big money sink to try to revolutionize live entertainment in there.

I’ve been to events in the theater where they simply hook a computer up to the projector and play a video. Why not explore that? It doesn’t have to be glamorous. Simply screening a “home-made” video about the history of the park would cost next-to-nothing. One person could throw something serviceable together, like a glorified YouTube video. It doesn’t have to amaze. In fact, the more in-house the production feels, the more charming it would be. It would take little-to-no effort to create a backlog of content about the park. Satisfy the need of giving guests an alternative indoor option for virtually no overhead.

Over the summer I believe the first laser show was scheduled at 3:00. Schedule their home-made video at 11:30 and 1:00, and they now have a theater that offers an indoor alternative for the entire day. And they’ll always have a back-up plan whenever nothing else is scheduled.
 
I'm sorry, I know this isn't a popular position amongst the thoosies, but the Kings Dominion Theater is a massive, massive trap. I was around for sizable productions in the venue. No one went. It makes absolutely zero sense for Kings Dominion to invest their limited entertainment dollars into an expensive production hidden inside a theater no one will go into.

How every main season entertainment discussion doesn't start and end with Let's Get Wild and the Clown Band, I'll never understand. High-quality, eye-catching, engaging entertainment that forces itself in front of guests is the only way to go in a park with zero entertainment street cred to work from.

I understand that these products are weather dependent, but guess what, so is the audience base available to indoor shows. People didn't go to Kings Dominion Theater shows on busy days—the theater sure as hell isn't drawing a crowd when the park is already largely empty. I'd rather see entertainment products cancelled on poor weather days and see Kings Dominion save the cash instead of having shows playing to empty theaters constantly.

If after many years Kings Dominion can actually convince audiences that they're an entertainment park and people regularly plan their schedules around seeing shows in obvious, in-you-face locations (like Let's Get Wild), maybe it will be time to reconsider a hidden, out-of-the-way location like the KD theater. For now though, it's a money pit and I desperately hope Kings Dominion doesn't blindly follow the community advice of reinvesting into a main season show product for the space. It's doomed to fail and it will result in yet another pull-back in entertainment spend—mark my words—I've seen this all before.

I agree that if they put a major production in the theater with the park in its current state (a place for thrill riders and children), there will be little interest in the show.....The current customers they attract in the regular season are not the target market for live entertainment.

If the park wants to attract the non-thrill riding customers that are the bigger market for live entertainment (and the bigger market of people in the world), they will have to invest in a full range of live entertainment and attractions to give those people enough activities to fill a day. Adding a couple live shows is not enough to do for these people. Then they have to be willing to take the losses on those attractions until the crowd eventually comes to support these attractions. Which isn't always overnight.

At some point the company needs to decide if they are just going to regurgitate the same customers with the same types of attractions (Rapterra is great but it did not grow attendance), or if they are going to invest in a full range of attractions to attract new customers.

Winterfest was the one time of year when there were enough attractions to fill the day (5 hours) for the non-thrill riders. IMO this event is necessary to attract those other non-thrill customers. But they parks are so season pass focused, i believe they view this extended event as a loss because so many people are using their season passes to attend......
 
Showtimes are also very important. The last show of the day should never be at or before the closing time of the water park (except for shows in the water park, obviously).
In my opinion, the best use of entertainment money would be a nightly fireworks and drone show. The nightly part here is important -- if it were only put on Fri-Sun, it would only make the weekday / weekend attendance differential worse. Also, have the animators program more than one show for the drones, perhaps have a random selection of images or ride logos for the middle of the show.
 
Consider Donating to Hide This Ad