Maybe an unconventional solution, but a way I think they can increase awareness for the ride is building up the general area around it with another ride or two, maybe a food stall, and turning it into a pseudo-hamlet, a la Land of the Dragons. Call it Grimms' Forest with its own marquee and name on the park maps. Instead of looking like a small piece of Oktoberfest, it would stand out as a self-contained land behind it.