I get the arguments in favor of not opening up the reserved seating in hopes of driving future profits. That said, when I look at the photo @horsesboy posted, I see lost revenue in the present.
If our only driving force here is BGW's profit motivations, why aren't people in that line being offered the tons of available reserved seating inventory for the standard $7 or $10 or whatever it is?
People don't like to pay for something they think they can likely get for free, but when faced with either not getting it at all or paying, at least a chunk of them would pay. It wouldn't surprise me at all if they could sell through a healthy chunk of their remaining reserved seating if they just announced to the line "Standby seating is now full. We currently have ___ unfilled premium seats. If you'd like to upgrade to this option, stay in line and have your payment ready."
Hear that? That's the sound of BGW printing oodles of money without any concern for the guest experience impacts on people who aren't interested in paying.
PS: I'm not actually advocating this, just highlighting that there are increasingly-evil ways to go about turning this into a cash cow where the park's actions look increasingly shitty to the normal, adverage guest. I'm completely in favor of opening up every seat in the theater to anyone who can fit five minutes before showtime.
If our only driving force here is BGW's profit motivations, why aren't people in that line being offered the tons of available reserved seating inventory for the standard $7 or $10 or whatever it is?
People don't like to pay for something they think they can likely get for free, but when faced with either not getting it at all or paying, at least a chunk of them would pay. It wouldn't surprise me at all if they could sell through a healthy chunk of their remaining reserved seating if they just announced to the line "Standby seating is now full. We currently have ___ unfilled premium seats. If you'd like to upgrade to this option, stay in line and have your payment ready."
Hear that? That's the sound of BGW printing oodles of money without any concern for the guest experience impacts on people who aren't interested in paying.
PS: I'm not actually advocating this, just highlighting that there are increasingly-evil ways to go about turning this into a cash cow where the park's actions look increasingly shitty to the normal, adverage guest. I'm completely in favor of opening up every seat in the theater to anyone who can fit five minutes before showtime.