It’s my understanding that there will be designated checkin and checkout dates a la a cruise ship.
![]()
Disney Is Struggling to Book Rooms in Its $5K Star Wars-Themed Hotel
The hotel is struggling to attract guests.screenrant.com
Isn't this every smart business' plan to maximize profit?The plan...
Step 1: Get as much $$$ as possible during the "grand opening" phase.
Step 2: Add some "more exclusive" benefits to staying at the hotel that don't really cost Disney money.
Step 3: A first "sale" on packages including stays at the Starcruiser as well as another Disney resort (5+ days total).
Step 4: Starting (slowly) taking away things that made it special in the first place, and drop the cost (slightly).
Step 5: Start the transition of this to more of a "general" (come and go) Star Wars themed deluxe resort.
I appreciate the goal of what they were shooting for, it just wasn't the right place or price point for it. Nobody needs an experience like this in Disney World when you have all of Disney World to explore for a fraction of the cost. Honestly this could have been a successful concept somewhere that Disney doesn't have a foothold but still gets tourists, like NYC or some other city. Somewhere that people need something specific to do for a day that isn't already the largest and most time consuming group of theme parks around.
Presumably the plan is to strip it of its expensive acting staff, remove the story, strike the all-inclusive aspects, and reopen it operating more like a standard Disney hotel. I imagine the operating margins could be largely maintained that way while also consistently booking the place solid.
Love it. The beds are snowmobiles, and sleeping on them is exactly as awkward as it sounds.Ok, hear me out...DarKruiser Hotel at BGW. More affordable (not including surcharges) and less theming
While that's the obvious next step, there are apparently a few big issues that make it unlikely that they'll operate it as a regular hotel -Presumably the plan is to strip it of its expensive acting staff, remove the story, strike the all-inclusive aspects, and reopen it operating more like a standard Disney hotel. I imagine the operating margins could be largely maintained that way while also consistently booking the place solid.
Lol just realized I posted this comment one year ago.I think this is gonna end up falling flat. That much for that little time and one day at only part of one park? Would have been better off making a custom cruise ship that only goes to a private island this experience. Plenty of water planets within Star Wars lore to pull from to do something like this.
If they're gonna make it like one of their resorts then they'll need to expand as it only has 100 guest rooms.
I'm really not convinced that they would need to. The basic rooms at Starcruiser minus the show elements, free food, etc are probably $1200 rooms at WDW, right? That's about the price of Club Level, park view studio at Contempory for the random June dates I picked. If they can consistently book a 100 room hotel with people spending that much per night, there has to be a HEALTHY margin there, right?
We use essential cookies to make this site work, and optional cookies to enhance your experience.