A guest who doesn't like thrilling attractions is interested in visiting Busch Gardens Tampa. They go to the Busch Gardens Tampa website, hover over Things to Do, and select Rides and Attractions. They scroll through the list of rides to see what they might enjoy. Congo River Rapids, Serengeti Express, Grand Caravan Carousel, and the Skyride, alongside the selection of animal attractions, all seem like their speed. Wanting to ensure that all of these attractions are available during their trip, they click through all of them one by one, reading the attraction descriptions to ensure there aren't any relevant restrictions that would impact their ability to experience them. Seeing no warnings or disclaimers, they move on to the Park Map. They locate all of the above attractions on the map. Again, no concerns about any sort of limitations as there are no warnings or disclaimers that any would apply.
Satisfied, the guest proceeds to purchase tickets online. Buy Tickets -> Tickets. The guest sees a reassuring disclaimer that the Weather-or-Not Assurance guarantee applies to their purchase, but still no mention of any sort of limitations regarding what specific attractions their ticket is valid for. This is an extra diligent customer. They click "More Details" on the ticket they're looking to purchase and read all of the extra fine print—not only on their ticket either—they read every bit of fine print on the entire page. They stick to that policy all the way through the checkout flow ensuring that they know every last detail about what they are or could be purchasing. They spend $100+ on their Busch Gardens Tampa ticket reasonably expecting that they are entitled to ride each of the attractions listed on the park's website as many times as they like.
Not once in the entire ticket purchasing process is there
any hint that some of the rides and attractions listed on Busch Gardens Tampa's website may not be included with their admission ticket. The
ONLY point at which this customer
COULD have been tipped off to the fact that their ticket is not entitled to the Skyride is if they had scrolled well past the fold on the Skyride page and clicked through some of the FAQ items on the website. Even then though, there is not a specific statement anywhere buried in that FAQ expressly stating that the Skyride is not included with a Busch Gardens Tampa admission ticket.
Just as was true with the SEAS parks willfully hiding disclaimers about the 5% surcharge in all in-park transactions, this is a clear, deliberate attempt to trick park guests.
scam
noun
a dishonest plan for making money or getting an advantage, especially one that involves tricking people
Definitionally, this is a scam perpetrated on consumers by Busch Gardens Tampa. I don't know what other way there is to slice it. It seems completely and totally indefensible on its face to me. I'm honestly baffled by how anyone could defend it.