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“Tallest inverted family coaster in North America” is very specific. Honestly I’d love if parks found a better way to market new rides than “tallest” “first” “longest” “fastest” I feel like there’s too much focus on this concept at theme park corporate levels.
Well the thing is having something like "longest something in the country" is good marketing, and parks care more about the general public.
 
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Well the thing is having something like "longest something in the country" is good marketing, and parks care more about the general public.
I’m aware as to “why” it’s used and what theme park corporations are more focused on. I just want them to not base attraction decisions exclusively around records. There has to be a different way to market new rides for American parks. I don’t expect that to change honestly but I would like to see it.
 
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I just want them to not base attraction decisions exclusively around records. There has to be a different way to market new rides for American parks. I don’t expect that to change honestly but I would like to see it.
I don’t see much changing with that TBH. Hard to market “new product, better than others, but no way of telling you, just trust us” as the tool. The thing I see works well is Europe is not just the theme elements, but they can market uniqueness much easier than we can over here.

The other part is long distance travel isn’t as “popular” there as it is here. Meaning people aren’t going from London to Liverpool as often where any park near London needs to convince you to stay to go (or Liverpool needing to convince someone from London to go there). In a case like that something new can be enough to get their target audience to come in.
 
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