Honestly, I think a great way to go at building a coaster with the communities help is that they could make multiple( 2 or more) ride layouts and have a vote on which layout should be used for the ride.
CarterGee said:I'm not trying to be rude, but how this coaster interacts with Le Scoot or the moderately graded terrain in this area will almost assuredly not help InvadR transcend mediocrity into a world class coaster.
James said:Has anyone ever considered there could at least be some decent theming surrounding the ride that GCI isn't going to show in their POV?
CarterGee said:world class coasters like KingDa Ka
redsoxfan787 said:Another issue I have so far is the marketing and hype for this ride. I love the direction their going with marketing strategies, but like everything else, they have hyped up this ride and posted teasers like it's about to top Fury. IvadR is going to be a kiddie/family friendly roller coaster, and it needs to be treated as such.
@Tempesto XDZachary said:A coaster never deserves to be a simple checkmark on a list.
CarterGee said:Oh my god. Seriously? Nicole. I'm not trying to be rude, but how this coaster interacts with Le Scoot or the moderately graded terrain in this area will almost assuredly not help InvadR transcend mediocrity into a world class coaster. You may have brought up terrain, sure, but it frankly feels more like grasping at straws than any real analysis. I am 100% interested in coming to conclusions with the information presented to me. Griffon looked incredible when the POV was released. The same goes for other world class coasters like KingDa Ka, Maverick, and Montu. To dismiss a POV as something you can't draw conclusions from is... an interesting position imo.
The POV confirms that there are no over banks, unique elements, significant altitude changes after the first drop, or literally anything to make this coaster something worth talking about. The things you say are missing, like interaction with Le Scoot, will not be this coaster's selling point. And, if it is, how sad.
As someone who has an Associates Degree in Business Admin, and currently at ODU majoring in Management and minoring in Marketing, I do know a thing or two about it.Username said:redsoxfan787 said:Another issue I have so far is the marketing and hype for this ride. I love the direction their going with marketing strategies, but like everything else, they have hyped up this ride and posted teasers like it's about to top Fury. IvadR is going to be a kiddie/family friendly roller coaster, and it needs to be treated as such.
Do you all not understand what marketing does? The whole point of marketing is to get people to the park and one of the easiest ways to do this is by promoting a new roller coaster because it is exciting and new. They are not going to downplay the fun of the ride just because it isn't the flashiest more exciting ride around.
Even if a person gets off the ride and thinks, "man I thought that would be more intense based off of the marketing", very few people come to a park JUST for one ride. They go for the whole experience and the promotion of a new roller coaster is frequently the tipping point that convinces a guest they should go ahead and come (especially if they are a repeat guest).
redsoxfan787 said:As someone who has an Associates Degree in Business Admin, and currently at ODU majoring in Management and minoring in Marketing, I do know a thing or two about it.Username said:redsoxfan787 said:Another issue I have so far is the marketing and hype for this ride. I love the direction their going with marketing strategies, but like everything else, they have hyped up this ride and posted teasers like it's about to top Fury. IvadR is going to be a kiddie/family friendly roller coaster, and it needs to be treated as such.
Do you all not understand what marketing does? The whole point of marketing is to get people to the park and one of the easiest ways to do this is by promoting a new roller coaster because it is exciting and new. They are not going to downplay the fun of the ride just because it isn't the flashiest more exciting ride around.
Even if a person gets off the ride and thinks, "man I thought that would be more intense based off of the marketing", very few people come to a park JUST for one ride. They go for the whole experience and the promotion of a new roller coaster is frequently the tipping point that convinces a guest they should go ahead and come (especially if they are a repeat guest).
They can promote a new roller coaster all they want. They can put it on Instagram, Facebook, Twitter, and have billboards everywhere. Great.. people are aware of your brand new roller coaster. After months and months of hyping it up, and getting everyone excited for something BIG coming, the announcement turns out being yet again, a disappointment. InvadR isn't going to draw a larger attendance. People aren't traveling hundreds of miles for this type of coaster. People will ride it because it's there. You want to build rides that will continue drawing people back for years and years, not to come just one time. As diminishing marginal utility states that each additional unit of a good (in this case rides) the added satisfaction you receive decreases. So you want to build an attraction that people will want to continue riding for many years. You don't want going through the minds of guests, "man, I thought that would be more intense based off of marketing." Otherwise, you have accomplished absolutely nothing. The majority of social media is not impressed, the majority of thise site is not impressed, and why? People are getting fed up with mediocrity from this park. We know they are capable of far much better. But "what have you done for me lately?" applies here, and the answer to that is not a damn thing. Verbolten was supposed to raise attendance numbers, it didn't. Tempesto was the "thrill" ride we got. We were all hoping for something great, and thought we were finally getting the coaster we've been waiting for and yet, we have been let down again.
Busch Gardens doesn't have to market but so much, they're already a major theme park and have a large fan base. All Busch Gardens has to worry about is continuing to deliver great products to their guests and they have been lacking in the ride area immensely. Too much marketing, and hyping up a product to be bigger than what it really is will leave people irritated and could result in ruining your reputation.
I stated that I liked the direction their marketing strategy is heading because they are doing things they have never done before. They aren't keeping this ride a secret like they would have in the past, but instead being very open and letting the guests have a say in certain aspects of the ride. Of course advertise the ride, I never said don't. But they can't advertise a family roller coaster like it is going to be a major thrill ride. They hyped it up, and made it sound like a major coaster was coming to the park and it was far from it. I suppose I'm criticizing ride selection more so than marketing, but building rides like this will add to the overall experience, but it's not the ride that's going to raise attendance numbers.Username said:redsoxfan787 said:As someone who has an Associates Degree in Business Admin, and currently at ODU majoring in Management and minoring in Marketing, I do know a thing or two about it.Username said:redsoxfan787 said:Another issue I have so far is the marketing and hype for this ride. I love the direction their going with marketing strategies, but like everything else, they have hyped up this ride and posted teasers like it's about to top Fury. IvadR is going to be a kiddie/family friendly roller coaster, and it needs to be treated as such.
Do you all not understand what marketing does? The whole point of marketing is to get people to the park and one of the easiest ways to do this is by promoting a new roller coaster because it is exciting and new. They are not going to downplay the fun of the ride just because it isn't the flashiest more exciting ride around.
Even if a person gets off the ride and thinks, "man I thought that would be more intense based off of the marketing", very few people come to a park JUST for one ride. They go for the whole experience and the promotion of a new roller coaster is frequently the tipping point that convinces a guest they should go ahead and come (especially if they are a repeat guest).
They can promote a new roller coaster all they want. They can put it on Instagram, Facebook, Twitter, and have billboards everywhere. Great.. people are aware of your brand new roller coaster. After months and months of hyping it up, and getting everyone excited for something BIG coming, the announcement turns out being yet again, a disappointment. InvadR isn't going to draw a larger attendance. People aren't traveling hundreds of miles for this type of coaster. People will ride it because it's there. You want to build rides that will continue drawing people back for years and years, not to come just one time. As diminishing marginal utility states that each additional unit of a good (in this case rides) the added satisfaction you receive decreases. So you want to build an attraction that people will want to continue riding for many years. You don't want going through the minds of guests, "man, I thought that would be more intense based off of marketing." Otherwise, you have accomplished absolutely nothing. The majority of social media is not impressed, the majority of thise site is not impressed, and why? People are getting fed up with mediocrity from this park. We know they are capable of far much better. But "what have you done for me lately?" applies here, and the answer to that is not a damn thing. Verbolten was supposed to raise attendance numbers, it didn't. Tempesto was the "thrill" ride we got. We were all hoping for something great, and thought we were finally getting the coaster we've been waiting for and yet, we have been let down again.
Busch Gardens doesn't have to market but so much, they're already a major theme park and have a large fan base. All Busch Gardens has to worry about is continuing to deliver great products to their guests and they have been lacking in the ride area immensely. Too much marketing, and hyping up a product to be bigger than what it really is will leave people irritated and could result in ruining your reputation.
So your argument is all over the place. First you say you love the new direction of the marketing strategy but you think it is not portraying the ride appropriately. Now you are saying they can promote the ride all they want but people are still not going to come because the ride isn't worth it. So are they not supposed to advertise the ride at all? And how can you think the new direction of marketing is efficient if you think it accomplishes nothing. That is the opposite of a good marketing strategy.
You can disagree with the ride that was chosen, but at the end of the day, we have NO idea why the final decision was made to add this particular roller coaster. And it is completely bonkers to expect Marketing to not hype it as much as possible because guess what guys, theme parks add rides to draw people in, not because they just want to add a ride for funsies.
As someone who ACTUALLY works in marketing for a major entertainment site and who is responsible for admission sales quotas, there is a huge difference between brand recognition and actually converting sales. People may know about Busch Gardens but they need a compelling reason to visit. Many people from across Hampton Roads have probably been to BG and are quite fond of it, but if you live in Norfolk or VA Beach, you may not be willing to trek across the tunnel and pay $70 per person to visit a theme park you have already heard about. As long as the base product is highly valued, anything new is just the tipping point that forces the sale (because nobody is spending that much money JUST to ride one ride). This is why Kings Dominion for years had a new ride every year, even though half of them were shit. Repeat guests have a reason to come back, new guests have a reason to choose BG over another theme park.
Hell, there is an industry term that I hear all the time when people talk about the promotions of the year, "What is your new roller coaster?". Doesnt matter what the new thing is, a good marketing department knows how to frame up an experience that you can't miss and convinces you to give them your money.
We use essential cookies to make this site work, and optional cookies to enhance your experience.