Soapbox take: KD's social media presence and information dissemination does SO MUCH HARM to the public's view of the park:
I think it's frustrating when an official press release goes out to certain influencers at 4 am, but nothing is mentioned by an official facebook page, instagram, website or app until the day is mostly done, and even then, the facebook page only confirms one show, among the number of things that actually went out in the press release. I think it can be a positive thing to build back relationships with influencers (including this site, KD Fanatics, Clint Novak, etc) and recognize their value in the community. However, using them ONLY to disseminate information just seems lazy and disconnected from the general public. Even something as simple as the Carowinds post announcing that the event lineup will be released the next day can build anticipation and goes along way in building confidence (and interest) in official social media pages.
Then, when the website finally updates to add just some of the events mentioned in the release, the write ups for the events (like Star-Spangled nights) still have 2025's dates, only mention 2025, and are copywritten by 2025. I know M&M Mars is a huge corporation, and cares very little about this, but in sponsoring an event, they SHOULD care about little things like this, because every time parts of the website/app go live with wrong or outdated information (like when season passes are first released every year), it impacts perception of a major corporation's brand.
I know that in the in-person meetings with corporate building back trust between Six Flags and the community was discussed. I know we all are constantly frustrated by the ever changing business decisions corporate has been making since the merger, with event changes, haunt passes, park hours, etc. Much of this comes down to a business that is in so much debt and a revolving number of leadership that don't yet have a clear vision. Every year I think it will improve and it doesn't. However, I think the BARE MINIMUM is to keep a website and app updated. It's almost like people in charge of KD's website are always caught off guard by when season pass sales will begin, or when a page will go live. Anyone with a high school tech class under their belt can do a better job than what's happening now. Why do we not demand more of a park that we all love?
As a teacher I represent the 9th largest school district in the country. Prior to teaching, I was in charge of social media outreach for a major traveling performing group, and was the social media outreach for a summer camp for 10 years prior to that. You can be sure that I've been taught the importance of every little detail of branding. Every tiny detail, picture to picture, post to post, word to word is carefully crafted. I thought with the recent posts of off-season maintenance projects that KD was on a different pathway to social engagement now, but once again I am left disappointed.
Corporate really needs to solve their constant backtracking on passes, add-ons, sales, selling parks, closing rides etc. In my roles I also recognize the unfortunate necessity of withholding behind-the-scenes dealings/conversations/decisions. However, if corporate really wants to BUILD BACK TRUST in their brand, it starts with showing that they actually care about their branding, and can hire someone to spend 10 minutes reading 2 paragraphs on a website before it is live. Releasing a press release and doing nothing with that same information yourself, only to make an old website page go live just makes the the park feel SO DISTANT from it's target audience. Even disseminating information like early park closings due to weather should not feel like a chore in 2026 when you have park-wide sound systems, social media pages, a website, and an app.
I love KD, but shouldn't we all demand better communication? The park has been doing a great job in recent years investing in upkeep, retracking, retheming, adding more entertainment, and updated food and retail, and employees work so hard to keep KD great. Don't miss opportunities to showcase your yearly offerings and changes.
I think it's frustrating when an official press release goes out to certain influencers at 4 am, but nothing is mentioned by an official facebook page, instagram, website or app until the day is mostly done, and even then, the facebook page only confirms one show, among the number of things that actually went out in the press release. I think it can be a positive thing to build back relationships with influencers (including this site, KD Fanatics, Clint Novak, etc) and recognize their value in the community. However, using them ONLY to disseminate information just seems lazy and disconnected from the general public. Even something as simple as the Carowinds post announcing that the event lineup will be released the next day can build anticipation and goes along way in building confidence (and interest) in official social media pages.
Then, when the website finally updates to add just some of the events mentioned in the release, the write ups for the events (like Star-Spangled nights) still have 2025's dates, only mention 2025, and are copywritten by 2025. I know M&M Mars is a huge corporation, and cares very little about this, but in sponsoring an event, they SHOULD care about little things like this, because every time parts of the website/app go live with wrong or outdated information (like when season passes are first released every year), it impacts perception of a major corporation's brand.
I know that in the in-person meetings with corporate building back trust between Six Flags and the community was discussed. I know we all are constantly frustrated by the ever changing business decisions corporate has been making since the merger, with event changes, haunt passes, park hours, etc. Much of this comes down to a business that is in so much debt and a revolving number of leadership that don't yet have a clear vision. Every year I think it will improve and it doesn't. However, I think the BARE MINIMUM is to keep a website and app updated. It's almost like people in charge of KD's website are always caught off guard by when season pass sales will begin, or when a page will go live. Anyone with a high school tech class under their belt can do a better job than what's happening now. Why do we not demand more of a park that we all love?
As a teacher I represent the 9th largest school district in the country. Prior to teaching, I was in charge of social media outreach for a major traveling performing group, and was the social media outreach for a summer camp for 10 years prior to that. You can be sure that I've been taught the importance of every little detail of branding. Every tiny detail, picture to picture, post to post, word to word is carefully crafted. I thought with the recent posts of off-season maintenance projects that KD was on a different pathway to social engagement now, but once again I am left disappointed.
Corporate really needs to solve their constant backtracking on passes, add-ons, sales, selling parks, closing rides etc. In my roles I also recognize the unfortunate necessity of withholding behind-the-scenes dealings/conversations/decisions. However, if corporate really wants to BUILD BACK TRUST in their brand, it starts with showing that they actually care about their branding, and can hire someone to spend 10 minutes reading 2 paragraphs on a website before it is live. Releasing a press release and doing nothing with that same information yourself, only to make an old website page go live just makes the the park feel SO DISTANT from it's target audience. Even disseminating information like early park closings due to weather should not feel like a chore in 2026 when you have park-wide sound systems, social media pages, a website, and an app.
I love KD, but shouldn't we all demand better communication? The park has been doing a great job in recent years investing in upkeep, retracking, retheming, adding more entertainment, and updated food and retail, and employees work so hard to keep KD great. Don't miss opportunities to showcase your yearly offerings and changes.
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