So, I’ve read through most of these “Looking Towards the Future” threads, and I’ve finally started to really formulate my opinions on it all. Before you read all of this, none of this is meant to be offensive or derogatory towards well-trusted sources. Sources are amazing in every sense of the word. This is simply me talking out an extremely complex subject, so please, feel free to add, subtract, divide, or do whatever to the discussion here to follow.
We are a fansite, we are here to discuss and question. Several posts have stated, “everything points to full year, so its going to happen.” “The Resort is on the table, it’s going to happen.” Why is it going to happen, how, and, my favorite question that has been asked very rarely in these discussions, should it happen?
Full year operation and the Resort are dependent on each other, however I highly doubt both will be announced and implemented during the same time period. If they are, it must be a horrifying and white-knuckle decision. The outcomes and attendance records of full year operation will directly correlate to the success of the Resort. If the Resort is constructed and touted as the best place to stay in Williamsburg we may have a different ballgame on our hands. The possibility of making it a conference center as well is a whole ‘nother game.
All of this aside, if the Resort is built as a direct connection between the park and the experience of the park outside of its walls, park attendance dictates the Resort’s success. We have no problem with attendance from April to December (March is hit or miss due to weather and temperatures). That leaves January and February, the bane of existence for Hampton Roads.
My main fear for full year operation is Busch never finding its way out of those months, like Virginia Beach has suffered through for years. The beachgoers are gone, the locals move back into their work lives (and sometimes winter homes), and tourism all but flatlines on the Oceanfront. Planners there and throughout Hampton Roads have been working on this problem for ages, and they’ve never really made any substantial headway with it. So my question is, why is Busch different?
When the largest city in the Commonwealth can’t fight the off-season, but a private company fights back and says we’re gonna try, shouldn’t that raise red flags?
I feel like some of you fail to see the gravity of all of this. If this happens, and works, they, as a private entity, have found a way to revive a tourism sector that lays dormant for an entire region for upwards of, really, about four months (Jan-Apr).
What they are (possibly) trying to do is massive.
What they are (possibly) trying to do is risky.
I’ve been fairly thorough in explaining things up to this point, so forgive my shortness in this following paragraph.
There is no draw to Busch Gardens in January and February.
Picture it, paying 50$ (gotta think those two months would be cheaper) to go see a show and ride the swings on a 42 degree overcast day.
Busch shows are wonderful, but they won’t draw people to the park on January 16. A craving for a Festhaus pizza is not going to spur an impromptu weekend to Williamsburg on February 5. Colonial Williamsburg has the same problem. They still put on events, but they obviously don’t put all of their capital into those months for obvious reasons. There is a reason you find deals on hotels then. There is a reason they are called dead months.
There are numerous obstacles that would have to be overcome beyond just the fiscal responsibility of it all, i.e. maintenance time, entertainment strike down, transformation of seasonal staff into yearly/on roll staff, maintenance of the park itself, the list goes on. This is when my big thesis of my discussion becomes apparent (after 653 words no less!).
I don’t believe full operation will last more than two years after its inception. However I do believe the resort can be successful due to an added aspect that none of you have discussed.
Virginia Beach is a conference town. Williamsburg is a conference town.
This added detail to the resort could be the thing that takes the Resort full year. I know Kingsmill does it, but they’re not on our tab anymore. Even three midsized ballrooms make a difference. I know this is from left field, and this is on no good authority of sources, but my gut tells me one day, and I do not believe it will be in the next year or two, but one day we’ll see a sign on 64 that reads:
Welcome to the [Insert Name] Resort and Conference Center
At Busch Gardens Williamsburg
I feel, rather I know, that this park, Water Country, and the Resort as a whole is bound for greatness. But we must see it as such, a whole Resort. A new destination.
Busch Gardens Williamsburg does not need to be open in January and February.
Thanks for reading, and be open minded about all of this. If all of this really comes to fruition, the heads of Busch surely have been.
-Sky