Yep untill you buy 6 souvineer glasses with with beer for .84 cent each..........Believe me, the bean counters know almost exactly how much profit they're going to get long before any promotion is launched. A 14oz glass of draft is probably 40¢ wholesale. A 20oz Coke is a 300-600% markup. So, while you think you're getting a huge deal, they're not hurting.
I don’t know, I pretty sure most guests have about 7 active memberships and a “stack” of food vouchers.Lets say they do 5,000 beers a day. Even if 2,500 of them cost $0.84 each and they made 0% profit, that's still 2,500 of them that they sold at a 300-600% markup.
Where that ends up mattering is if without the promotion they would have done only 2,000 beers in that day at 300-600% markup.
Just because you got 6 like that doesn't mean that everyone in the park that day got the exact same thing.
Meanwhile, at SEAS Central...Yep untill you buy 6 souvineer glasses with with beer for .84 cent each..........
This month/weekend we each redeemed out $10 Busch Bucks for Sept and also our $10 for that weekend. So thats $60 worth for the three of us. We used them on alcohol with souvineer cups for get out $10 worth yet not overspending on each card. We also had a park entry issue a number of days ago and the team member handed us a literal stack of food and quick queue vouchers. Add to that one meal at the smokehouse they didnt even take the voucher just looked at it and wrote off the meal so we can actually use that one again. My point being giving all this adds up. While I will gladly take it they souldnt be so freely giving vouchers away.I don’t know, I pretty sure most guests have about 7 active memberships and a “stack” of food vouchers.
But if you ended up going and spending money on things you normally wouldn't spend money on; they consider it a positive net cash flow.My point is I would have bought those drinks anyhow but by giving them away at least on me they basically made nothing.
Yes I think that you are a perfect example of what they are trying to achieve. You came when you normally wouldn't have and spent more than you would have.@BGWnut I am a prime example. We went this past weekend SIMPLY for the Busch Bucks. Historically, we usually do not attend the first few weeks of HOS. We ended up spending more money because we used the Busch Bucks to get what we wanted and bought more stuff that I would have wanted. Had we not had Busch Bucks, I would have only bought what I wanted and nothing more. I think that is the point of the Busch Bucks, besides attendance. It really in hopes that people will spend well above and beyond the Busch Bucks to generate more revenue on top of that increased attendance. Honestly, it looked like it was working. Merchandise shops were hopping the two days were attended this weekend.
I think that you are the outlier more than the rule. Almost every person I saw was spending more than the $10 that they were getting.Yep untill you buy 6 souvineer glasses with with beer for .84 cent each..........
Not sure where you got your numbers. My guess would be based on what the break area charges but those numbers are different from a true cost. There a bunch of different accounting areas that are all in different areas. So stuff like Labor and utilities are not included in the cost of goods for an item as they are accounted for separately. So using prices from the break areas are not the same as the cost of goods because they are designed so that over the course of the year the cost to operate is revenue neutral. This includes taking into account any product that gets wasted. Cost of Goods doesn't include waste and the other costs.Last I knew (As of 2016) actual cost 20oz coke with cup and straw was $0.90 and Pepperoni pizza was $2.25 cost to BGW (labor and utilities included). Not sure how they expect to get money with that low of prices, but they probably figure that the average vacationer and person will spend more money if given a little (or huge) discount as an incentive. That's why black friday makes money for companies, even though most places slash their prices.
They don't. The break areas are actually revenue neutral. I've seen the year end breakdowns in previous years and they are almost spot on. Some years they cost more to run than they bring in and then the next year they make a little money. Bottom line is that they don't make money off the break areas.That's what always ticked me off...BGW marking up employee food.