4th quarter 2023 and 1st quarter 2024 earnings calls should provide some sort of insight on this.
Kings Dominion Returns to Seasonal Operations in 2024
- Thread starter Zachary
- Start date
Absolutely. They have had the data about how last winter performed since March. Yet they withheld this decision until months of season pass sales have already been done.
It’s classic Cedar Fair bait and switch. They allowed customers to think that there would be year-round operations when they could have announced this before season pass sales. They are not a company with high ethic s but that’s been demonstrated time and time again when they cut employee hours with no notice
One thing that kept me coming back to BGW during the off season was the passholder perks. I feel like these events should be geared around passholders. The Busch bucks, free Quick Queues per visit and the extras like the food booths, shows and the Darkoaster preview center made it worth going to BGW even in February. IDK why CF didn't bother doing stuff like that.
SFOT had a cool off season event running in January to draw people in. They kept the Christmas lights up and had fire and ice displays everywhere. Of course the weather down there is a bit more mild in winter but they were still pulling a decent crowd in the middle of January because they had a festival running.
If these parks wanted to turn a profit in winter, give people a reason to come back. Passholder perks are an easy way to do that. You're not gonna pull people on vacation in January-March. Passholders looking to leave the house are gonna make up the bulk of your visitors,
CGA going seasonal is kinda shocking too considering the weather in NorCal is really mild and SFDK seems to operate year round. More money to them I suppose.
SFOT had a cool off season event running in January to draw people in. They kept the Christmas lights up and had fire and ice displays everywhere. Of course the weather down there is a bit more mild in winter but they were still pulling a decent crowd in the middle of January because they had a festival running.
If these parks wanted to turn a profit in winter, give people a reason to come back. Passholder perks are an easy way to do that. You're not gonna pull people on vacation in January-March. Passholders looking to leave the house are gonna make up the bulk of your visitors,
CGA going seasonal is kinda shocking too considering the weather in NorCal is really mild and SFDK seems to operate year round. More money to them I suppose.
Cedar Fair pit ZERO effort into Winter operations other than opening some rides. And we know they are able to put together some good events like Winterfests and Carnivale.
That’s probably the reason that BGW is continuing winter operations. They were at least smart enough to have continuous events during winter.
That’s probably the reason that BGW is continuing winter operations. They were at least smart enough to have continuous events during winter.