The music on the bridge was indeed playing all day. I have a feeling that the bridge will turn into a more elaborate advertisement soon similar to how it was decked out for illuminights, because the sign in the picture is only on the very end green shelters on the bridge. Many people had confused faces as they crossed hearing the raven SFX; I guess they didn't notice the sign.
Personally, I don't think that Cursed is being redone this season, simply because it was new last season and another investment wouldn't be made so soon, especially after the investment in Illuminights. However, I would bet that what happened to Spellbound will happen to Cursed, and both male and females will be in the maze to up the ante.
The new ads for HOS seem to match LoveDoc's "idea" for the scarezone in England. Hmmm...