Food & Wine Festival 2013

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Anyone remember when the park announced a little coaster called Verbolten and released nothing except a few QR codes and the name of the ride?

And then come a few months later the park still hadn't done anything to hype the brand new ride aside from the walkthrough inside the event building in the Spring?

So I guess the park didn't do a lot of planning with that thing either. I guess it was only proposed at the last minute.

Or maybe the park's marketing team needs a good kick in the butt ;)
 
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Their marketing team is a joke to me. I think the reason they did little to nothing to promote Verbolten was solely based on the fact Mach Tower was a dud. All the extreme hype and great advertising, just to be such a let down and disappointment. I'm sure they didn't want to risk another disappointing ad campaign with Verbolten because they lost faith in their ride manufacturers.

As for this festival, it is something that they can hype up and market on the scale of Mach Tower and it come out being pretty decent depending on the scale of their planning. I honestly don't see Markting for this festival yet at least until February. It just seems to early to be getting people excited about it and it doesn't start for another 3 months or so?

My point is simply that, marketing a ride is different than marketing a festival. You take more chances with a ride that may not come out well and you have no control over it than you do with a festival which you have the power to make it work out perfectly.

I think they didn't do too much planning for this festival period, because they waited to hire someone to do all the planning later. Like Zach said earlier, we all have made out stands clear. What we should do is wait to see how things turn out.
 
Last time I checked, I haven't ridden Verbolten since the summer because the lines were so long for it. Sounds like the marketing they did worked just fine.
 
With a ride like Verbolten it doesn't take much to get it to have so much attention, especially if it works. The reason for the long lines is more than likely because it is the newest hottest thing. Not because the marketing team got the word out to people. People are tired of same old same, they want to do the newest thing.
 
netdvn said:
The park can make modifications to a ride system just like they can to a festival or show.

With any new ride, dud or not, the park should still make an effort to advertise it.
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RnR had longer waits at DHS than TSMM. TSMM is new and it was not the longest! Mind blown.

Space Mountain had/has (at this second) longer wait than The Little Mermaid ride. B B B B BUT Little Mermaid JUST opened. Universe is thrown off balance.
 
Is it possible that this isn't going to happen this year? I keep thinking it is being kept so super-secret that it will be extraordinary, or it will be rushed and be a dud or not happen at all.
 
Hi yall! It's me. :) Zach, to answer your question about "who is excited about this?" that would be me. I love Wine Festivals and right now, wine is the thing to do for those of us over 21. To be honest, I am out of the loop on the whole event. I missed the update that everyone went to last year and all I know is that there will be a festival.

My hope is that there is enough time for the park to thoroughly plan a well-run event. I've had some experience managing a few wine festivals in the past and I can vouch that it a ton of work making sure all the vendors are set up properly, decorations are put up, training of hosts/hostesses/wine servers/food servers...etc; and are all ready to roll when the gates open. The success of the event will certainly depend on how much work is spent on the planning and how well it is marketed.

:idea: If I could give the park some pointers that I would like to see, and I hope they still read the forums, would be a nice program with a map of the vendors and wine lists. This program would also include space for note-taking during your wine tastings. T-shirts and or Wine Glasses with the Festival name and date should be available for guests. I would also suggest that and event like this should start small. Keep the quality high verses quantity and let the festival build each year.
 
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Nora said:
T-shirts and or Wine Glasses with the Festival name and date should be available for guests. I would also suggest that and event like this should start small. Keep the quality high verses quantity and let the festival build each year.
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I couldn't agree more - SF Great Adventure's inaugural food & wine festival (2010) was handled in just this way: small but well executed. It was held in the off-season, just after Fright Fest.


IMG_4469 by WukieGrl, on Flickr
 
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David said:
I like food.
I like wine. (though rum is better. food and rum event anyone?)

It'd be pretty hard to mess this event up i'd say.
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Food and Wine in Florida is "Food and anything with alcohol." Test Track and Mission Space hit a whole new level when lit.
 
Zachary said:
I would think the park would be doing something to keep interest during the off season though. They have been completely silent.
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This doesn't surprise me at all.



And Welcome back Nora!!! So glad to finally have you back and on staff! :D
 
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I would love it if they brought in local vendors, wine makers and breweries that specialized in the appropriate culture. I hope they don't try to do it all in house. I just want some info.
 
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