Busch Entertainment Corporation Changes Name to SeaWorld Parks & Entertainment

[Zachary]

It's offical, Busch Entertainment Corporation is changing their name to SeaWorld Parks and Entertainment. See the news on BGWFans.com, Theme Park Insider, or the Worlds of Discovery Blog.

This is a move I just don't understand. Why SeaWorld? The SeaWorld parks aren't their flagship parks, are they? How long is it until Busch Gardens Williamsburg and Tampa loose their names?

Worst of all, now we have to find a different abbreviation. SWP&E anyone? It has a ring to it...

[UPDATE (2:50pm): Added more links.]

 

[kcracken]

Dangit. You just beat me.

As Theme Park Insider mentioned, the park that makes the most money and is known worldwide won out.

(Added a link. -Swiftman)

 

[Zachary]

I tried to be fast.

 

[kcracken]

Thanks for the link, too.

 

[GoHokies87]

that name is blaahhhh

 

[Zachary]

Well! I'm sorry I'm not as creative as you are. /sarcasm

 

[GoHokies87]

how much more creative does it get. I mean, Seriously, FUR DOZY.

 

[chris.kobelt]

You could try SP&E. Just an idea.

 

[teresaponziani]

I must say that I prefer the old, well-established name.