I definitely agree with what you've posted Joe. And it looks like they are starting to make some videos and ads that are targeted at doing exactly what you've said. I like the new ad, which I've seen air during the Daily Show and Nightly Show multiple times. Like you mentioned, they don't mention Blackfish, they aren't rude, and they are using facts and sourcing them.
I also like how they are putting up videos that address claims made in Blackfish, but they don't mention it directly. Instead they just say claims have been made, but here are the facts. No attacks, just a veterinarian saying this is what the truth about rake marks. I think that is a good way to go about it. Now they just need to get these videos viewed more.
I like the way they've put in more info and show some veterinarians doing the work in this last video, except I wish that he hadn't even mentioned PETA and Blackfish towards the end. That line of "don't believe what PETA and Blackfish are saying" was unnecessary. Just give the good information, and convince the viewer to believe you.
SeaWorld seems to be getting closer in these last few weeks. These videos all appear to have been uploaded in the last 3 weeks. Now let's hope they keep this up, and that they keep it positive.
I also like how they are putting up videos that address claims made in Blackfish, but they don't mention it directly. Instead they just say claims have been made, but here are the facts. No attacks, just a veterinarian saying this is what the truth about rake marks. I think that is a good way to go about it. Now they just need to get these videos viewed more.
I like the way they've put in more info and show some veterinarians doing the work in this last video, except I wish that he hadn't even mentioned PETA and Blackfish towards the end. That line of "don't believe what PETA and Blackfish are saying" was unnecessary. Just give the good information, and convince the viewer to believe you.
SeaWorld seems to be getting closer in these last few weeks. These videos all appear to have been uploaded in the last 3 weeks. Now let's hope they keep this up, and that they keep it positive.