RE: 2016 Fun Tracker and Park Map
Maybe they did the math a realized how much money they are losing on their long-term pass members? I agree that is it terrible from our perspective, if they will only lock in our rates for five years at a time. That said, they are a business that has been struggling financially. Honestly, I am not aware of any precedent in the industry for locking in an annual pass rate for even five years, much less eternity. I'm surprised they even instituted the policy to begin with, and I can't justify being upset that they have limited it now.
Obviously, none of us have the actual numbers, but I would not be surprised, if this was motivated by an assessment that they need to increase income from ticket sales. If that is the case, however, I hope they also reign in the deals they have been running on Fun Passes over the past few years, like adding WCUSA for free.
I hope this isn't just a continuation of the recent trend of erosion of our pass member perks and benefits. There does seem to be emphasis in the Fun Tracker on pass members. So, either they are trying to reverse that trend, or they are trying to mitigate the impact of taking away one of our best benefits.
Anyway, enough speculation.