The video says failed but from my understanding is that SEAS decided it wasn't worth the investment especially since they were changing their marketing strategy. They shifted from trying to get people to spend their vacation at SWO to marketing to pass holders and to convincing families visiting Disney/Universal that they needed to take a day or two out of their trip and spend it at SWO. Personally I think this was a genius move on their part and we were seeing the positive impact of that shift before COVID. Is expect that the increased focus on passholders is also helping them after the parks reopened.