The Year of Beer

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Busch Gardens Tampa has announced that it will extend the two free beers offer throughout the entirety of 2019.

I think this is a clever way to boost both attendance and revenue. Because expenses are calculated separately, I'm sure this only helps the parks financial statements.

 

[mountaineers]

It brings some people in the park but i think it also increases in park sales as well. Lets face it, the cost of 2 small inexpensive draft beers is minimal. Many people will want another beer and spring for one since they have already got some for free. In people's minds they will be more likely to buy an expensive beer (say $9) that they wouldn't have bought and rationalize it by saying it really was $3 since i just got 2 for free. Plus it can only help food sales too.