The head of security said that they have installed new detection equipment to better catch contraband at the entrance as well as expanded their security force and brought in more police officers to help during busy periods.
I've noticed multiple changes on this front this year.
~The killing of payment plans for passes has really helped. (1) They don't lose out on the income of someone paying the 1st sub-$20 payment, going a bunch, then not paying, but (2) it's really prevented parents treating SFA as a daycare. I saw far less tweens roaming around unsupervised than before.
~Previously security was unseen and really only jumped in after things got really bad. This year I saw many more in uniform and getting involved in a de-escalation role much faster.
~Far less weed smells in the park this year. I saw days where 3-4 people in line to enter not only had it taken away but were refused entry. This is a great development in my book.
~This year I even saw them carding and refusing service to overserved individuals. One case where someone was kicked out of the park for being publicly intoxicated.
I really think that this is the very first step in getting SFA straightened out along with those other things they are doing. They can become a great little park (a la Dorney) but they couldn't do it as they were. Cleaning up the safety comes first. I think their next step of growth is what has been discussed in just taking their current areas of the parks and doing retheme's/updates to themes. They they should go in on doing new rides.
He said the park is currently only using about 40% off the land they own but that their current business plans call for trying to improve and maximize their current holdings not expansion.
When asked about if their was any plans for a future return of Holiday in the Park he said that they continue to evaluate the potential for it but that it was a huge resource drain without a huge profit margin and that right now they are more focused in using that capital and resources on improving their core business.
I lumped these two together - because I think they "work" together some. Expanding the park too much will likely be a struggle. It's very residential around the park and the residents there (I know a few) really like the "buffer" that's there with the woods currently. Their best "expansion" is likely to come from infilling the back half of the park.
I've been lucky enough to ride the 'ring road' around much of the park - and if they really wanted to, they have enough paths to make a great drive through holiday lights display. It could be great too because you need less staff to operate (just gate and a few traffic people along the way) and it could be high profit (I've been to ones that charge per passenger and some per car size).