News Six Flags Great Adventure Rebranding

[EdReedFan20]

I just saw a video that hinted at a rebrand for the park, which is getting ready for Holiday in the Park. In most cases, the event is called Six Flags Holiday in the Park, but for Six Flags' Great Adventure, the event is named Great Adventure's Holiday in the Park. Might the management (which was the old Cedar Fair management) be phasing out Six Flags from the park names when possible to make them consistent with the former Cedar Fair parks?

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[Mushroom]

That would be great to see if true. I feel like the “Six Flags” name is still strongly associated with the flashy, trashy thrill park reputation of Six Flags’s past. If SFGAdv is really trying to become a true family resort, shedding the Six Flags name is an easy way to signal a new direction for the park and better position it as a full-fledged entertainment destination.

In fact, I think trying to turn SFGAdv into a resort and keeping the Six Flags brand name would actually be detrimental to the public’s perception of the resort and its long term success.

 

[EdReedFan20]

While not Great Adventure related, I wonder if Six Flags Great America will rebrand to Illionois' Great America to match California's Great America (even though that's rumored to be closing sometime in the future), as they are sibling parks again (they were once both owned by Marriott Hotels).

 

[Fiender]

While not Great Adventure related, I wonder if Six Flags Great America will rebrand to Illionois' Great America to match California's Great America (even though that's rumored to be closing sometime in the future), as they are sibling parks again (they were once both owned by Marriott Hotels).

I was literally wondering the opposite (calling SFGAm SF over Illinois, or SF Chicago) as all the Great America/Great Adventure etc names get difficult to parse unless you're an enthusiast who looks at this stuff a lot. My spouse and I have been to both Great Americas, GADv, and Great Escape, and he cannot keep them straight in his head by name alone.

 

[Gavin]

It should be noted that the Warner Bros and DC licensing only extends to "Flagged" parks. That's why Frontier City doesn't have any.

 

[Nitro230]

It should be noted that the Warner Bros and DC licensing only extends to "Flagged" parks. That's why Frontier City doesn't have any.

I mean it’s not crazy to think they can rework the deal with Warner, it’s not as though the IP is being used by any other chain in the US. I think in the long term it’s a good idea to roll back the DC theming anyway. Superman and Joker are so out of place. I also wonder what happens to Batman once it starts to really show its age, doubt that gets a retrack.

Going back to Great Adventure would be AWESOME. I’ve been begging for this since the merger was confirmed. Would love to see a new logo that brings back the old rainbow kinda like World’s of Fun did with their balloon.

 

[b.mac]

I will only support this if they bring back the goddamn Lion and the rainbow logo.

 

[GAcoaster]

It just makes sense that the parks go back to their old names so it's consistent. Otherwise you have two parks in the same market that don't seem to match despite being part of the same company. And less clunky than adding the Six Flags to Dorney, Knott's, Kings Dominion, etc. Plus, it could be like "new name, new start" for some of the parks.

 

[paintervision]

I think it could be a soft rebrand? Putting the park name front and center, making that the focus in marketing, and trying to appeal to more nostalgia for the brand - I think that's a positive step, but I don't see them completely abandoning the SF name. Six Flags is still a strong brand, but I can see it taking a back seat at some parks.

 

[plighting_engineerd]

The connotations of the name 'Six Flags' are much less negative among GP than enthusiasts. I don't think a rebrand would be necessary, but I think it would be a positive change, and I could see it happening.

 

[Zachary]

The connotations of the name 'Six Flags' are much less negative among GP than enthusiasts.

I think it probably varies a lot from market to market to be honest. Hopefully Six Flags is conducting localized market research to determine where the brand is helping them and where it's hurting them.

 

[Crunchewy]

Changing the name to Great Adventure means we no longer need to add "dv" to the abbreviation. It's just GA. Well, unless SFGAm changes to GA as well....

 

[paintervision]

Changing the name to Great Adventure means we no longer need to add "dv" to the abbreviation. It's just GA. Well, unless SFGAm changes to GA as well....

"Chicago's Great America" oh wait...

 

[Great Adventurer]

It'll be interesting to see which route they take if this is a consideration - a great deal of people in NJ, particularly the younger crowd, just refer to the park as "Six Flags," and leave it at that. I was guilty of the same before I got heavily interested in roller coasters.

Prior to reading some early enthusiast opinions, I never thought that the Six Flags brand had negative connotations at all. I wonder if that was the result of my staying local/living in a bubble, being lucky enough to have a well-regarded home park (especially at that time), or some of both.

 

[kmccarthy27]

They were using this as a Anniversary logo this year, and I could swear they had a different logo for the resort on a wall somewhere too. To me it seems the Six Flags branding on it was just tacked on as an after thought.

 

[Great Adventurer]

They were using this as a Anniversary logo this year, and I could swear they had a different logo for the resort on a wall somewhere too. To me it seems the Six Flags branding on it was just tacked on as an after thought.

I feel like there weren't many in-betweens with the Six Flags logo this year - it was either added in tiny letters,




or it was HUGE.

 

[GAcoaster]

When you're going to have Dorney and Great Adventure marketing to the same area, calling them both Six Flags doesn't work. So now essentially Great Adventure- A Six Flags Park, Dorney Park- A Six Flags Park.

 

[kmccarthy27]

When you're going to have Dorney and Great Adventure marketing to the same area, calling them both Six Flags doesn't work. So now essentially Great Adventure- A Six Flags Park, Dorney Park- A Six Flags Park.

Its like having both be Six Flags would cause people to choose which McDonalds to go to in town they go to, and not have a desire to go the other one.

 

[warfelg]

When you're going to have Dorney and Great Adventure marketing to the same area, calling them both Six Flags doesn't work. So now essentially Great Adventure- A Six Flags Park, Dorney Park- A Six Flags Park.

And that's even more clunky IMO.

 

[GAcoaster]

And that's even more clunky IMO.

But the Six Flags part would be just like the Cedar Fair part is for current CF parks— there, but not in the name.

For people my age, Great Adventure is Great Adventure, not Six Flags. For younger people it’s always been Six Flags since Time Warner spent a lot of money rebranding the parks in the 1990’s. Basically they just have to unbrand the parks back to their original names, all with the Six Flags brand de-emphasized.