So, I have seen the Sea of Surprises ad three times in the last two days, which says to me that they are trying to push the marketing, which is of course a good thing. What worries me though is that I have actually watched the ad and been to the site and I still don't have a firm idea of what they are doing for their 50th Anniversary. They reference stuff, but it feels as if there is no there there; as if it all words and no substance.
I'm sure I'll go, if for no other reason it is lasting 18 months and I get to Sea World at least once a year. But I really think that when you are competing with the opening of Diagon Alley, you should make more of an effort to explain your product.