http://www.seaworldsanantonioblog.com/introducing-seaworld-wildside-bloggers-2014
So, as we have seen with the BGW Ambassador program the park seems to have a rather odd way of picking their "Ambassadors" aka, mommy bloggers. I generally don't get this upset with SEAS, as I understand most business practices, but this program is rather insane. When BGW originally announced it's program, I knew BGWFans wouldn't get picked which is fine, we are a rather small minority. I also assumed there would be /some/ mommy blogging sites, but is SWSA is any indication of what we will see from the final list from BGW.... I just, no words. I figured the concept of this program would be to select blogs across multiple audiences to help the park(s) reach in regards to a social media/blogging presence, but what the actual fuck, EVERY SINGLE BLOG IS A MOMMY BLOGGING SITE! How does that make any fucking sense? At first, I thought the parks should just create their own mommy blogging site. But realistically, they've probably bought every single one of these sites and locked them in somehow. If SEAS thinks targeting JUST mommy bloggers with this program is a good idea, they are extremely mistaken. I can almost guarantee that if you totaled up the page views on each blog on that list, you MIGHT get 100 daily page views. Who the fuck thinks that is net profitable venture? It'll cost more to bring these mommy bloggers in, then they will actually bring in profit/growth.
Now, don't take this as me saying "PICK EVERY THEME PARK ENTHUSIAST SITE" as that's not the case. Frankly, sites like this SHOULD be lower on the list. They know we will consistently show up to the parks, and continue buying season passes. But there is a such a huge market of blogs to chose from, I just dont see the point of any of this.
From some tweets i've seen, BGW has clearly taken the same direction with their program. It's really unfortunate that the entire SEAS chain thinks hedging their bets on only mommy blogger is a good idea.
So now I will leave with this. I encourage everyone to contact the next fewfuck heads individuals here and let them know that mommy bloggers are not the ONLY market out there.
Crystal O'Hea
Diane Centneo
Peter Frey
Michael Hartman
Anne Fischer
tl;dr Fuck heads at SEAS corporate seem to think mommy bloggers are the end game of marketing.
So, as we have seen with the BGW Ambassador program the park seems to have a rather odd way of picking their "Ambassadors" aka, mommy bloggers. I generally don't get this upset with SEAS, as I understand most business practices, but this program is rather insane. When BGW originally announced it's program, I knew BGWFans wouldn't get picked which is fine, we are a rather small minority. I also assumed there would be /some/ mommy blogging sites, but is SWSA is any indication of what we will see from the final list from BGW.... I just, no words. I figured the concept of this program would be to select blogs across multiple audiences to help the park(s) reach in regards to a social media/blogging presence, but what the actual fuck, EVERY SINGLE BLOG IS A MOMMY BLOGGING SITE! How does that make any fucking sense? At first, I thought the parks should just create their own mommy blogging site. But realistically, they've probably bought every single one of these sites and locked them in somehow. If SEAS thinks targeting JUST mommy bloggers with this program is a good idea, they are extremely mistaken. I can almost guarantee that if you totaled up the page views on each blog on that list, you MIGHT get 100 daily page views. Who the fuck thinks that is net profitable venture? It'll cost more to bring these mommy bloggers in, then they will actually bring in profit/growth.
Now, don't take this as me saying "PICK EVERY THEME PARK ENTHUSIAST SITE" as that's not the case. Frankly, sites like this SHOULD be lower on the list. They know we will consistently show up to the parks, and continue buying season passes. But there is a such a huge market of blogs to chose from, I just dont see the point of any of this.
From some tweets i've seen, BGW has clearly taken the same direction with their program. It's really unfortunate that the entire SEAS chain thinks hedging their bets on only mommy blogger is a good idea.
So now I will leave with this. I encourage everyone to contact the next few
Crystal O'Hea
Diane Centneo
Peter Frey
Michael Hartman
Anne Fischer
tl;dr Fuck heads at SEAS corporate seem to think mommy bloggers are the end game of marketing.
