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Aug 9, 2010
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My wife noticed how wonderful the park smelled(not counting the bakeries or smokehouse) and asked if I had read anything about it. I told her I would research it once we got home so I figured here would be a very good place to ask. I googled it and found that scentair lists BGW as a client and that they had even developed scents just for BGW.
Does anyone know if scents are distributed outdoors or just indoors? Any idea what aromas they use?
I got this from ScentAirs website
"Busch Gardens in Williamsburg has used scent delivery systems to distribute a variety of aromas - from a minty Winter Blue to Lavender Vanilla - in its retail shops, said Murray Dameron, marketing manager for ScentAir Technologies Inc. The Charlotte, N.C., company developed a mix of evergreen called Noel for the German area of the European-themed park and Creamsicle for a children's retail store, Dameron says."

On a side note, Everytime the train would pull up to Carabou my 4 yr old would tell me how good something smelled:)
 
Aug 17, 2010
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Could this be similar to how Disneyland and Disney World blow scents out of all of the shops and bakeries on Main Street USA as a way to make it smell like the themed areas and to entice parkgoers to buy food?

The German smell sounds like a good idea, but I would not have known that they pumped scents at BGW other than on EITA. Can you post a link to the article for us?
 
Aug 18, 2010
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Franco said:
Could this be similar to how Disneyland and Disney World blow scents out of all of the shops and bakeries on Main Street USA as a way to make it smell like the themed areas and to entice parkgoers to buy food?

The German smell sounds like a good idea, but I would not have known that they pumped scents at BGW other than on EITA. Can you post a link to the article for us?

I didnt really notice scents in the shops either, but im not sure they even do that considering how expensive the intial system would be plus the cost of refills.
 
Aug 17, 2010
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Thanks for posting the link.

This article is obviously a couple of years old, though. It mentions the Westin Hotel as opening in Town Center "late next year." However, we know that it opened more than two years ago. I'm wondering if they still employ this "scent marketing."
 
Aug 9, 2010
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I would bet my nose on it!:D
I could smell something there other than all of the foods, flowers and trees, even outside the ticket windows. It is a sweet smell(kind of like a mixture of food, flowers and trees:))
But seriously, I didn't notice anything in the shops. Just out and about in the park. I know that cosmic bowling alleys use scented oils in fog machines, maybe that is where the smell is coming from.
 
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