Project (?): LEGOLAND Deutschland to Open LEGO Harry Potter Land and Themed Hotel

[MikePat]

Merlin Entertainments and Warner Bros. Discovery Global Experiences announce a strategic partnership to bring the wizarding worldTM to life in LEGO® brick form.

Merlin beating Universal to the punch with the first ever Harry Potter hotel.

This is the second non-Universal Potter park project announced, the other being the Abu Dhabi Potter Land at Warner Bros. World.

 

[Viator]

I'd like to be a fly in the wall, when Merlin found out the loophole to all loophole, be able to have a Harry Potter based land--and get away with it based off of a thematic design choice that is different enough to not immediately send Universal coming right at them.

It's incredibly funny and fascinating at the same time.

 

[CedarFairIssues]

I'd like to be a fly in the wall, when Merlin found out the loophole to all loophole, be able to have a Harry Potter based land--and get away with it based off of a thematic design choice that is different enough to not immediately send Universal coming right at them.

I wonder if it is due to the fact Lego already has licensing for Harry Potter. Whats next, Star Wars themed area?

 

[paintervision]

I wonder if it is due to the fact Lego already has licensing for Harry Potter. Whats next, Star Wars themed area?

They did have a Lego Star Wars themed area before. Not a ride/land but a section of Miniland and a "Lego Star Wars Weekends" event:

Lego Star Wars Miniland display leaving Legoland parks

The Force is calling to you one last time at Legoland parks around the world, as the Lego Star Wars Miniland model is set to be removed.

attractionsmagazine.com

I would think Lego Harry Potter is much the same - they likely view it as different IPs internally. I can't imagine Universal being out of the loop on this, or stuff like the Potter NY flagship store, WB Studio Tour London/Shanghai, or Warner Bros Park Abu Dhabi expansions. There's enough of a demand for Potter out there, and it's clear that Universal usually has the edge on high-budget lands/attractions.

 

[TPoseOnTantrum]

Sounds like the perfect investment for Legoland Florida )

 

[CedarFairIssues]

Sounds like the perfect investment for Legoland Florida )

If Legoland Florida gets a Harry Potter themed area I will be cackling.

 

[MikePat]

I’m going to guess that Florida and California (maybe even Japan) won’t get any Lego Potter lands because they’re too close to Universal. You could make the same argument for Dubai with Warner Bros. and Windsor with the Studio Tour. Other Legoland resorts might be fair game if this takes off... we’ll just have to see.

 

[Viator]

I’m going to guess that Florida and California (maybe even Japan) won’t get any Lego Potter lands because they’re too close to Universal. You could make the same argument for Dubai with Warner Bros. and Windsor with the Studio Tour. Other Legoland resorts might be fair game if this takes off... we’ll just have to see.

*looks to New York, idly wondering*

 

[Zachary]

I honestly assume we can expect LEGO Harry Potter lands to pop up at any LEGO parks where they're allowed to use the IP. It's just an absolute money printer of an IP—both for gate and in-park. It would be malpractice NOT to capitalize on it wherever permitted.