This flew a bit under the radar, but it appears that the majority of the chain rolled out brand new websites including SeaWorld Orlando, SeaWorld San Antonio, SeaWorld Dan Deigo, Sesame Place, and Busch Gardens Tampa. Busch Gardens Williamsburg, Adventure Island, WaterCountry USA, and the three Aquatica Parks are still using the old platform as of this writing.
Some key visuals of the new design are that the have done away with the gray chain-wide banner that links you to the other properties and removed all references of SeaWorld Parks & Entertainment outside of the copyright and chain-wide links in the footer.
Another interesting point is that all of the parks have been moved OFF of the shared SeaWorldParks.com domain. Busch Gardens Tampa is no longer located at seaworldparks.com/buschgardens-tampa or Sesame Place at seaworldparks.com/sesameplace. Instead the parks now live on unique domains for each brand as follows:
I can understand why Tampa would transition to a new site before Williamsburg, but I find it odd that Sesame Place transitioned before Williamsburg as well. I also think it is interesting that they have decided to move away from seaworldparks.com/PARKNAMEHERE (which I never thought was a great idea to begin with) and helps distance the Busch and Sesame parks from the damaged SeaWorld brand.
On the topic of Sesame Place the park's URL clearly indicates that the backend is ready for the chain to expand and add new locations with the sole Sesame Place park in the US being identified as Sesame Place Philadelphia.
I can understand there not being any rush in moving the water parks to the new platform as they are all currently in their off seasons and noone is visiting those webpages until possibly next spring. One can only wonder why Williamsburg is the sole hold out on the old platform and when it will move to it's new home.
Some key visuals of the new design are that the have done away with the gray chain-wide banner that links you to the other properties and removed all references of SeaWorld Parks & Entertainment outside of the copyright and chain-wide links in the footer.
Another interesting point is that all of the parks have been moved OFF of the shared SeaWorldParks.com domain. Busch Gardens Tampa is no longer located at seaworldparks.com/buschgardens-tampa or Sesame Place at seaworldparks.com/sesameplace. Instead the parks now live on unique domains for each brand as follows:
- seaworld.com/orlando
- seaworld.com/san-antonio
- seaworld.com/san-diego
- buschgardens.com/tampa
- sesameplace.com/philadelphia
I can understand why Tampa would transition to a new site before Williamsburg, but I find it odd that Sesame Place transitioned before Williamsburg as well. I also think it is interesting that they have decided to move away from seaworldparks.com/PARKNAMEHERE (which I never thought was a great idea to begin with) and helps distance the Busch and Sesame parks from the damaged SeaWorld brand.
On the topic of Sesame Place the park's URL clearly indicates that the backend is ready for the chain to expand and add new locations with the sole Sesame Place park in the US being identified as Sesame Place Philadelphia.
I can understand there not being any rush in moving the water parks to the new platform as they are all currently in their off seasons and noone is visiting those webpages until possibly next spring. One can only wonder why Williamsburg is the sole hold out on the old platform and when it will move to it's new home.
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