I saw this and was very perplexed as to the reasoning for why. Maybe that article about people taking advantage of the food pissed them off.
On further investigation, Memberships are now dead at SFMM, SFoT, SFDK, and La Ronde (and all their associated water parks). All other parks still currently offer Memberships as of this post.
Does this maybe have to do with park presidents having a bit more control of parks after SIX cut some key corporate positions?
Reasoning for removing Six Flags Membership program appears reasonable. PFWMultiple reasons why actually.
- Memberships as a whole were not being paid after a couple of months, so Six Flags had to bring in collection notices to try and collect the unpaid dues.
- Memberships were so cheap that guests who had the plans were essentially paying as little as $5 a visit along with all the added perks of StL passes and discounts on food and merch
- The discounts on food and merch along with the season dining plans started negatively affecting profit margins for the food departments along with increasing lines for foods because of the amount of people on the dining plans
I'll give Six Flags credit that at least they are largely ripping off the band-aid in terms of dealing with their terrible pricing model. Even if they were profitable under it, the incentives are terrible and create all kinds of undesired effects.