@William545,
@horsesboy:
So, inside baseball time.
The Facebook and Instagram algorithms are
BRUTAL. If we post something to either that doesn’t get a lot of engagement, our posts suffer for weeks or even months in the wake of it. In other words, if we post some Food & Wine progress photos to Facebook or Instagram and people are just sorta meh on them (as you’d probably expect from people regarding some booths being set back up in the park), then the next time we publish a major story that SHOULD go to the moon and back, it’ll be sunk by the algorithm.
Twitter is so liberating because more or less each post is treated individually—we can post minor news, brief observations, and even random silly bullshit from time to time and never risk our next blockbuster piece being harmed.
Anyway, how does this translate to me walking around the park on a Friday afternoon posting news? As I’m gathering the news, I have no idea what the big story of the day is—so I don’t post anything to Facebook or Instagram because if something bigger shows up, I’m screwed. So you’d think the obvious answer would be to do live coverage on Twitter and then at the end of the day post the most important thing we tweeted to Instagram and Facebook. That seems great, right? Well, guess when a bad time to post to Instagram or Facebook is? The dinner hour and beyond. Those posts will do worse than our average and hence, drag down our future content.
I could opt instead to wait till the next day and post the biggest news from the previous day, but then it looks like BGWFans is late to the story when, in fact, we were the first people to see it and we posted about it immediately on the platform that was most conducive to that form of content.
So yeah, I get the criticism—I hardly use Twitter myself—but it is legitimately, uniquely built to suit the type of live coverage BGWFans often does. Should I post important in-park stories to Facebook and especially Instagram more often? Yeah, for sure. That said, never expect to get even a fraction of our total coverage via either of those platforms just due to the realities of the algorithm—for the brand’s sake, we just can’t do it. ?